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5 Radio Take-Aways from one of the Greatest Podcasts of All Time
- 10/28/2022
- Posted by: Mike O'Malley
- Category: podcasting, radio, radio programming, storytelling
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Earlier this month, a true crime story that captivated millions and gave podcasting an enormous boost came full circle. Eight years to the month since the release of Serial’s first episode in their investigation of the Adnan Sayed murder case, the Baltimore state’s attorney’s office said new DNA evidence revealed that Sayed had been wrongfully
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Do More with Less by Empowering Your Superfans
- 03/03/2019
- Posted by: Mike O'Malley
- Category: branding, marketing, Nielsen ratings, radio programming
Doing more with less has been radio’s new normal for a while now. Every aspect of a station is impacted, but especially when it comes to growing an audience and fan base. If you have a marketing budget to help you out, awesome. Use it wisely. However if you don’t, there’s still a place to
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Buzz Ride: Earned Media Thoughts Via Apple
- 09/12/2018
- Posted by: Mike O'Malley
- Category: advertising, country radio programming, radio programming
There are plenty of ways to measure success. And Apple, by almost every measure is a hugely successful company. This past August, Apple became the first company ever to have a market cap of over $1 trillion. Investopedia did the math and estimated an investment of less than $1000 in Apple’s 1980 IPO would have generated
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How Was Your (Website’s) Fourth of July?
- 07/10/2018
- Posted by: Mike O'Malley
- Category: radio programming
“So how was your Fourth of July?” was likely one of the questions you were asked a lot last week. Hopefully you could truthfully answer that it was terrific. But what if you were asked, “How was your station website’s Fourth?” OK, nobody’s going to ask that. But that doesn’t mean that listeners didn’t attempt
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Expecting the Unexpected: Preparing Now to Manage a Future Crisis
- 04/12/2017
- Posted by: Mike O'Malley
- Category: crisis management, radio, social media
The past few weeks have provided strong reminders that PR disasters happen. Simply opening Facebook these days should provide you sufficient encouragement to have a plan for how you would handle a worst-case scenario. Radio is far from immune from things suddenly going very wrong: from something that aired that wasn’t supposed to, to a