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  • Staving Off the Grim Format Reaper

    • 01/13/2022
    • Posted by: Mike O'Malley
    • Category: country radio, country radio programming, marketing, radio
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    It happens every year around this time. After some predetermined amount of stunting, we greet the new year with a list of stations changing their name, format, or direction. Listeners usually lament the demise. “I always used to listen to them.” “They were the soundtrack of my life.” “I learned to love music (or talk,

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