Community Feeds The Soul   Radio has the unique opportunity to be a community for our listeners.  It is human nature to seek out like-minded people with similar core values to surround yourself with; to find a place where you belong.   It is a simple concept on paper but much harder to execute in practice.

Watershed 2012 What A Beatiful Crowd! Wathershed 2012: What A Beautiful View! The first annual Watershed Country Festival at the Gorge in George, Washington is history and proves once again that country is a lifegroup and not a demographic.   The most heard comment from the non-country fans at the show was, “The crowd is so

We “Radio Rats” are lucky, even the worst day at work can be fun infused.  It’s show biz baby!  Very seldom (if ever) do you wake up and not want to go to work.   But the reality is it is work.  Now more than ever you have to have an excellent work ethic to survive. 

If your message isn’t clear in 140 characters, it is TOO LONG!  Brevity is a necessity in the new world order!  Make every word matter.

Role Models & Path Pavers                         The passing of Kitty Wells has me contemplating the power one person has to affect change and influence others.   Miss Kitty is one of those pioneer women who paved the way for females in every industry.  She is the original Queen of Country Music.  Her 1952 hit

Mass Relevance: Illusive but Powerful No matter what your product or service, if you can achieve “mass relevance” you are bound to be more successful.  It is particularly important for businesses that rely on advertising revenue to survive.  You have to aggregate a mass audience in order to have something to sell.   Let’s break it

We talk a lot about engaging our audience so I loved this idea from Starbucks. It made me wonder what other coffee vendors might be doing so I checked three of the larger chains. While there were plugs for summer products, I didn’t see anything as 4th of July specific (let alone engaging) as this.

It is time to stop mourning the death of the Program Director and celebrate the birth of the Brand Manager.  The days when programming one radio station was a full-time job are gone.  If you are still using the title Program Director, you might want to consider making the move to this more accurate title. 

What do you make of this as a slogan/positioning statement for a portable restroom?  Posted inside the door, I wasn’t sure what my takeaway for “Experience the Difference” was supposed to be. I’m sure it made sense to the company but, as an end (no pun intended) user, I’m left uncertain. Perhaps an extended stay

Get On Board the Twitter Train                         VS. The debate rages on, twitter vs. facebook, which is the most engaging and deserves your attention in order to keep you “connected” in the future.   The reality is, you need both.  They each have a different function.  facebook will continue to be the place to share