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Can Philanthropy be a marketing strategy? Yes and No.
- 01/14/2023
- Posted by: Mike O'Malley
- Category: country radio, country radio programming, local radio, marketing, Uncategorized
No Comments$50-million. That’s how much money Country Radio raised for St. Jude’s in calendar 2021. This past December alone, the giving exceeded $15-million. And that’s besides the tens of thousands of dollars, man-hours, and awareness-building efforts Country stations contribute throughout the year to (most likely) hundreds if not thousands of local worthy charities and causes, thus
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Marketing “PhD” (Pays huge Dividends)
- 08/18/2022
- Posted by: Mike O'Malley
- Category: email marketing, marketing, radio, Uncategorized
With creative thinking and modest time investment, you can earn your Marketing PhD – marketing that Pays huge Dividends.
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A Fun Country Music Quiz For Labor Day (Don’t ‘Work’ Too Hard on It)
- 09/07/2020
- Posted by: Mike O'Malley
- Category: Uncategorized
An extra day off from work is generally a good thing. Though about 2/3 through a three-day weekend, I get a little antsy to be back working on something. If you’re like that, then this quick “Fun Country Music Quiz for Labor Day” could just be the thing – especially since country music is often
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What if the Team from Shark Week Produced Your Radio Station?
- 08/06/2020
- Posted by: Mike O'Malley
- Category: Uncategorized
Shark Week hit my radar several years ago. It wasn’t because I enjoy being visually frightened – which is a draw for some of the audience. Nor was it because of a fascination with all things watery. It caught my attention because it is a ratings phenomenon driven by a passionate and loyal audience. Since
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Country Currents Look Strong in the 1st Half of 2020
- 07/18/2020
- Posted by: Mike O'Malley
- Category: Uncategorized
Need some good news? Country currents look strong in the 1st half of 2020! Each July we pause to take the temperature of our currents halfway through the year. This year, there’s some pretty good news – just when we could all use some. Country’s Passion Scores at the halfway point in the year are
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7 Ways Watching “Hamilton” will make You a Better On-Air Talent
- 07/06/2020
- Posted by: Mike O'Malley
- Category: Uncategorized
Hopefully, you were among those who watched “Hamilton” this weekend on Disney Plus. It was spectacularly entertaining with outstanding music, true-to-life emotions, multiple surprises, and stellar performances that left one wanting more. Just like what you want your radio station to be like. Fortunately, inspiration is there for the taking. Here are 7 ways watching
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How to Convert Trial Listening into Habitual Listening
- 06/01/2020
- Posted by: Mike O'Malley
- Category: Uncategorized
What new habits have you developed while spending a lot more time in your home? Cooking (hopefully, your pot looks better than the one above)? Learning something new? Finding new sources of entertainment? Listeners are developing new habits, too. And if one includes listening to your radio station, here’s how to convert trial listening into
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Roadmap Through the Years: 5 Key Radio Listener Trends
- 01/22/2019
- Posted by: Mike O'Malley
- Category: Uncategorized
As radio professionals, we’re trend experts. We trend ratings, sales, music call out and more so we can get a handle on what’s going on and to find competitive advantages that lie ahead. And hopefully Listener Trends are in your list as well. One of our favorite trending projects at A&O&B involves our annual online
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Formats with the Most Momentum Entering 2019 – Plus One Hack to Help You Prosper
- 01/09/2019
- Posted by: Mike O'Malley
- Category: Uncategorized
Two years ago we started a new annual post: “Formats With the Most Momentum Going into the New Year.” We use Nielsen’s Tops of 2018: Radio report for the data which looks at the 10 leading formats (shares) in PPM markets from January to November. They are broken out for 6+, 18-34 and 25-54. By
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New Nielsen Diary Monthly Radio Insights: Granular Information Programmers will Love
- 04/04/2018
- Posted by: Mike O'Malley
- Category: Uncategorized
“Extrapolations will become a thing of the past.” That’s how Nielsen’s Jon Miller, VP, Audience Insights, sees the impact of “Diary Monthly Radio Insights,” the new service Nielsen rolled out to diary markets last week. The slug line for this series of reports is “granular insights delivered quickly.” And that’s pretty much exactly what you