What do people like to do most over the holidays? For nearly 2/3rds of adults it’s spending time with family and friends – that’s according to a Harris poll of 2,455 adults cited by Media Life Magazine. Next: going to holiday dinners and parties (9%), finding and giving presents (6%), and watching TV specials and

“Save the World” is one of the Six Tenants of Values Based Programming I penned a few years back when taking a long range look at what factors will drive future station success. Of course saving “the world” can be literal as in big corporation’s Green Plans, or more local as in your listeners’ immediate

Former senior advisor and deputy chief of staff for President Bush Karl Rove lists five actions he feels Republicans must take if they are to beat Hillary Clinton in November. Read the bullet points and see if you don’t agree that Karl’s recommendations are also relevant for our stations and circumstances. Plan now to introduce

Scientists (and retailers) know that smells, sounds — even the color of the walls – make a difference when a customer is ready to buy. Clothing stores for example that incorporate appropriately fun music, a pleasing physical environment and racks that are frequently replenished with the latest fashions sell more apparel at higher prices. Some