-
Celebrating the Fourth: How Listening Changes During the 4th of July Week
- 06/30/2011
- Posted by: Mike O'Malley
- Category: country radio
No CommentsThe Mill Pond “river walk” gets a makeover around Halloween for fright walks. Santa can be counted on to ride through every street in the borough on a fire truck just before Christmas. And there’s a town-wide garage sale each spring. But the 4th of July in Milltown is something else altogether with no less than
-
Making Fans “Off the Field”
- 06/25/2011
- Posted by: Mike O'Malley
- Category: branding, country radio, DJs
The big crowd at Yankee Stadium showed that they remembered him with something just short of a standing ovation as he walked to the plate. JasonGiambi paused just outside the batter’s box to acknowledge us by touching his hand to the brim of his batting helmet. Then he promptly hit a rifle-shot home run to
-
When News Breaks Out…
- 06/18/2011
- Posted by: Mike O'Malley
- Category: country radio
Gord Eno, Program Director of 93.7 JR-FM (CJJR-FM) pens an excellent, weekly memo to his staff. I received this week’s missive from Gord the day after having just completed a listener panel which included some discussion on where listeners go first for news (it wasn’t radio). Gord graciously allowed me to post his memo here. Some
-
Crossing Paths: Country’s Millennial vs. Boom Era Music
- 06/11/2011
- Posted by: Mike O'Malley
- Category: country music, country radio, radio programming
Albright & O’Malley‘s Roadmap 2011 (our 5th annual online perceptual) continues to provide valuable insights into where country radio is at the moment and where it is headed. One part of each study is devoted to music, more specifically, trending the listener appeal of various music clusters. At CRS 2011 we revealed some top line data* that showed
-
Your New Favorite Filter?
- 06/03/2011
- Posted by: Mike O'Malley
- Category: country radio, radio programming
Here’s a filter to get a fast read on value of something: ask, “Does Anybody Care?” One PD and I use this filter all the time. For the most part, items that pass the filter get on the air. Things that get a “Nobody cares,” don’t. In our filter, “Nobody cares” is defined as unremarkable,
-
4 x 2 = #1: Four Questions with Two Programmers Honored at CRS 2011
- 03/10/2011
- Posted by: Mike O'Malley
- Category: country radio
Doing great radio is a reward in itself of course, but a public acknowledgement of your skills and successes is wonderfully exciting and personally fulfilling. Two programmers for whom I have great respect, and whose stations are perennial number ones in their format and their markets, were honored in such a way last week during the
-
CRS 2011: Art of the Schmooze
- 02/24/2011
- Posted by: Mike O'Malley
- Category: country radio
The two parts of CRS I love the most: 1) the learning/sharing part and 2) the connecting with people I know and didn’t previously know part. New or veteran attendee, the first part is easy. The agenda here or cool new app for your Android here or iPhone here offers you plenty of learning and
-
WHY SO DOWN? 7 Tips for Scheduling Music in a Down Tempo Cycle
- 02/15/2011
- Posted by: Mike O'Malley
- Category: country music, country radio
Every year has music cycles where the currents are be too “something” – too fast/slow, male/female, poppy/twangy, etc. We’re now in a cycle of down-tempo current music. More than half our currents are down-tempo and we’ve been ballad-heavy since at least the first of the year. Still, there’s no reason for your station to take
-
The Long Life Span of Kind Words and Dismissive Behavior
- 02/09/2011
- Posted by: Mike O'Malley
- Category: air talent, country radio, DJs, radio programming
Last week I got the chance to say thank you in person to Willard Scott for a simple act of kindness and professional courtesy that he did more than 20 years ago. It was 1987 and I was the new PD at WYNY in New York City. That night at midnight, we’d flipped the then
-
OPEN WIDE: How To Be Welcoming To Country’s Diverse Cume
- 02/06/2011
- Posted by: Mike O'Malley
- Category: country radio
Country cuts a wide demographic swath attracting roughly equal cume ratings 18-34, 18-49, 25-54 and 35-64. In fact, the cume rating among 18-34s and 18-49s is slightly higher than even 25-54 or 35-64 (Inside Radio/Research Director Inc. PPM Format Norms 2010 Study). Run an Audience Composition Report and review how your station’s elements are aligned with your cume