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Taking a Bite out of a Market Leader: What a Sandwich Chain Can Teach Us
- 06/12/2015
- Posted by: Mike O'Malley
- Category: country radio, marketing, radio programming
No CommentsTaking a bite out of a market leader Shifts in listener and consumer loyalty happen all the time but they always seem newsworthy when “suddenly” a top performer is dethroned.In reality, many of these abrupt declines may have actually been months, years, or even decades in the making. Some of these are the end result of
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Keep Summer Listeners Coming Back: 5 Retail Tactics For Your Station
- 05/28/2015
- Posted by: Mike O'Malley
- Category: country radio, radio programming
“Summer vacation” – who doesn’t think that sounds like a good idea? Just don’t start too soon if you’re in radio – and especially if you’re in Country Radio. Last week, Inside Radio featured this graphic from Nielsen as part of an article on Memorial Day weekend format flips. It shows the noticeably heaver 6+
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Country Too Pop? Too Rock? Listeners on Living in Harmony
- 09/17/2013
- Posted by: Mike O'Malley
- Category: country music, country radio
We’ve all read it or heard it by now – the CJJR-FM interview where Zac Brown called Luke Bryan’s current single, “the worst song I’ve ever heard” and that some songs on country radio make him “ashamed to even be in the same genre.” Well, at least we know where he stands. And of course he’s
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Before And After Pictures: Country’s Musical Landscape In 2009 and Now
- 07/15/2013
- Posted by: Mike O'Malley
- Category: country music, country radio
“Before and after” pictures can sometimes be startling. Especially when something that was iconic has changed dramatically, is no longer present or when something new “suddenly” appears. Because we’re paying attention to our formats on a daily basis and appropriately navigating our stations through changes, good programmers aren’t generally subject to before-and-after-shock. Even so, side-by-sides
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Should Country Cut More Collaborations?
- 04/24/2012
- Posted by: Mike O'Malley
- Category: country music, country radio
Albright & OMalleys just-released second quarter gold sort included four collaborations among the top 25 testers (the Zac Brown Band/Jimmy Buffet Knee Deep was the top tester this quarter). Others in the top 25 were Zac Brown Band/Alan Jackson, Walking Away, Blake Shelton/Trace Adkins, Hillbilly Bone, and Brad Paisley/Carrie Underwood, Remind Me. Jason Aldean/Kelly Clarkson,
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ON SUBMITTING MP3s FOR THAT JOB OPENING YOU’RE PURSUING
- 11/17/2011
- Posted by: Mike O'Malley
- Category: country radio, radio
The company’s mission is to hire the best person for the job. Your mission is to BE that person. Don’t let application missteps become part of the equation. Yesterday my partner Jaye Albright posted a ‘how to hire’ blog. This blog is about ‘how to improve your chances of being hired.’ With the help of
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Conversing With Listeners: Three Things to Talk Over Now
- 07/30/2011
- Posted by: Mike O'Malley
- Category: country music, country radio
Tastes, opinions and alternatives are anything but static. So if you haven’t had a conversation with your listeners recently, you should. Here are three fertile and actionable talking points for your next listener panel or focus group: Music Satisfaction. “Playing the best music” is always a top reason for picking one country station over another. How
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Alpha Boomers: What Their Country Station Might Sound Like
- 07/16/2011
- Posted by: Mike O'Malley
- Category: country music, country radio
With “Alpha Boomer” now one of Arbitron’s standard Tapscan demos, I revisited Albright & O’Malley’s Roadmap 2011 (our annual online perceptual of 10,000+ country listeners) to see how the appeal of the various Music Clusters broke out across 25-54 and the 55-64 leading edge Alpha Boomer demo. The bars below represent the percent of ‘Like
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Get Shorty: Communicating More Concisely
- 07/05/2011
- Posted by: Mike O'Malley
- Category: country radio, DJs
This blog is intentionally under 500 characters; that’s the threshold for the new messaging service Shortmail. Its mission? Improve your relationship with email by eliminating time wasters. Shortmail forces senders to acknowledge that attention spans are short and no one wants their time wasted. Emails are under 500 characters or they can’t be sent. Whether or
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Being In The Moment
- 07/01/2011
- Posted by: Mike O'Malley
- Category: country radio
Here’s a great example of being in the moment and scooping the marketplace. Congratulations to all involved for being in sync with listeners’ mindsets on the Friday before the 4th of July weekend! As Max Media Norfolk Market Manager Dave Paulus says, “Everything matters.”