{"id":3065,"date":"2018-03-22T06:59:10","date_gmt":"2018-03-22T10:59:10","guid":{"rendered":"http:\/\/www.aandoandb.com\/?p=3065"},"modified":"2018-03-22T08:00:41","modified_gmt":"2018-03-22T12:00:41","slug":"why-now-might-be-the-perfect-time-to-launch-a-podcast","status":"publish","type":"post","link":"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/","title":{"rendered":"Why Now Might Be the Perfect Time To Launch a Podcast"},"content":{"rendered":"<p>It\u2019s been a good few weeks for podcasting &#8211; certainly in terms of industry word of mouth. Much of the recent podcast talk is being driven (and deservedly so) by the latest installment of the <a href=\"http:\/\/www.edisonresearch.com\/infinite-dial-2018\/\">Infinite Dial<\/a>\u00a0released earlier this month from <a href=\"http:\/\/www.edisonresearch.com\/\">Edison Research<\/a>.<\/p>\n<p>In it, Edison reported that 73 million (26% of the 12+ population) has listened to a podcast in the past 30 days. That represents a new high and is up from <a href=\"http:\/\/www.edisonresearch.com\/infinite-dial-2018\/\">15%<\/a> just five years ago.<\/p>\n<p>Among 25-54&#8217;s, listenership was even higher at 32% &#8211; nearly double the <a href=\"http:\/\/www.edisonresearch.com\/infinite-dial-2018\/\">17%<\/a> from five years ago.<\/p>\n<p>Plus, just in the last few days, Nielsen <a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/reports\/2018\/nielsen-podcast-insights-q1-2018.html\">reported<\/a> a 3-million year-over-year increase in homes that identified as \u201cavid fans.\u201d Bruce Supovitz, SVP, Sales Director Nielsen Audio noted, \u201cNot only is the podcast audience growing, but the level of engagement is increasing.&#8221;<\/p>\n<p>Nielsen goes on to credit smartphones as a key driver of usage. Listening to podcasts on a smartphone has increased 157% since 2014. The 23.9 million listeners who use smartphones to consume a podcast in the last 30 days is more than the total podcast listening on computers, tablets and other devices combined.<\/p>\n<h4><strong>Country P1 Podcast Consumption<\/strong><\/h4>\n<p>Podcast consumption, specifically by country radio listeners, is a topic we\u2019ve been exploring in Roadmap &#8211; <a href=\"http:\/\/www.aandoandb.com\/\">A&amp;O&amp;B<\/a>\u2019s annual online survey of Country Listeners.<\/p>\n<p>Roadmap 2018 released in February, reported 22% of the 12+ U.S. sample (primarily Country Radio P1&#8217;s) reported listening to at least one podcast monthly<strong>. <\/strong>Listenership was highest among 18-24&#8217;s (30%) and 25-34&#8217;s (29%).<\/p>\n<p class=\"Body\"><span style=\"font-family: 'Arial','sans-serif';\">Our 12+ Canadian sample showed similar results: 21% listening to at least one podcast monthly with the highest percent of listenership also being 18-24 (31%) and 25-34 (25%).<\/span><\/p>\n<p class=\"Body\"><span style=\"font-family: 'Arial','sans-serif';\">Here how the U.S. sample looks by demo:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3068\" src=\"http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/MonthlyPodListeningRoadmap18Compressed.png\" alt=\"\" width=\"960\" height=\"720\" srcset=\"http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/MonthlyPodListeningRoadmap18Compressed.png 960w, http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/MonthlyPodListeningRoadmap18Compressed-300x225.png 300w, http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/MonthlyPodListeningRoadmap18Compressed-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Additionally, of those who listened to a podcast in the last month, every U.S. demo group between 18 and 74 self-reported that they had increased their podcast listening over the past six months. 25-34&#8217;s reported the most additional listening with over 1\/3 saying they have increased their podcast consumption in the last six months.<\/p>\n<p>Similarly in our Canadian sample, 23% reported they have been listening more with 18-24&#8217;s reporting the highest percentage (37%) of increased listening.<\/p>\n<p>Here is how the U.S. sample broke out.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3067\" src=\"http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/IncreasedPodListeningRoadmap18Compressed.png\" alt=\"\" width=\"960\" height=\"720\" srcset=\"http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/IncreasedPodListeningRoadmap18Compressed.png 960w, http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/IncreasedPodListeningRoadmap18Compressed-300x225.png 300w, http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/IncreasedPodListeningRoadmap18Compressed-768x576.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Podcast Content<\/strong><\/h4>\n<p>If you&#8217;re looking for content ideas, you could start with <a href=\"http:\/\/analytics.podtrac.com\/industry-rankings\/\">Podtrack<\/a> which ranks the top podcasts by unique audience members&#8217; monthly streaming and downloading.<\/p>\n<p>But we wanted to look at content preferences specifically among fans of country radio. So we asked these listeners about the types of podcast content they are either presently consuming, or would have an interesting in consuming.<\/p>\n<p>Responses ranged from interviews with country stars to sermons.<\/p>\n<p>For manageability, we distilled the responses down to three basic content types that have value to both listeners and stations:<\/p>\n<ol>\n<li>Entertainment content that supports and enhances the station brand\/brand promise<\/li>\n<li>Content that demonstrates the station\u2019s connection with the community<\/li>\n<li>Learning\/Self-Improvement content<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Here are some ideas for each:<\/p>\n<p>&nbsp;<\/p>\n<p>Entertainment that enhances\/supports the brand<\/p>\n<ul>\n<li>Archived interviews with artists (and utilizing the artist audio that A&amp;O&amp;B has archived for client use) that are re-purposed into podcasts<\/li>\n<li>The audio from a significant show benchmark including bonus content<\/li>\n<li>An expanded version of a topic that was on the air earlier in the day<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Community Connection<\/p>\n<ul>\n<li>A local high school sports report that would be too niche for on air<\/li>\n<li>Information about, and ideas for, enjoying your community<\/li>\n<li>A multi-part feature from the news department<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Education\/Self Improvement<\/p>\n<ul>\n<li>\u201cTED\u201d style podcast<\/li>\n<li>A multi-part feature from the news department<\/li>\n<li>Life tips including health, money, etc. from local experts<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>Podcasting\u2019s Value<\/strong><\/h4>\n<p>If you\u2019re thinking of podcast revenue deliverability primarily in terms of sponsorship, it\u2019s easy to dismiss the platform.<\/p>\n<p>But looking at podcasting as either a gateway to annual revenue or a tool for significant brand enhancement, the ROI prospects improve dramatically.<\/p>\n<ul>\n<li>A 24\/7 opportunity to have a \u201cone-on-one conversation\u201d sales\/marketing conversation with decision makers<\/li>\n<li>A way to help connect the advertising\/marketing dots for clients and potential clients<\/li>\n<li>Telling your story in a way that enhances brand personality<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>If you&#8217;ve been thinking about launching a podcast, the train has certainly not left the station.<\/p>\n<p>Considering that more than one in five country radio fans\/P1&#8217;s are listening to one or more podcasts monthly &#8211; and have been increasing their podcast consumption of late &#8211; now might just be the perfect time.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Have a podcast tips or a success story? Feel free to share it here.<\/em><\/p>\n<p><em>Want to talk more about podcasting? Let Mike or Becky know.<\/em><\/p>\n<p><em>More on Podcasting from A&amp;O&amp;B <a href=\"http:\/\/www.aandoandb.com\/16-bullets-from-podcast-movement-16\/\">here<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s been a good few weeks for podcasting &#8211; certainly in terms of industry word of mouth. Much of the recent podcast talk is being driven (and deservedly so) by the latest installment of the Infinite Dial\u00a0released earlier this month from Edison Research. In it, Edison reported that 73 million (26% of the 12+ population)<\/p>","protected":false},"author":2,"featured_media":3088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[117,116],"tags":[435,406,436],"class_list":["post-3065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasting","category-radio","tag-podcasting","tag-radio-programming","tag-radio-sales"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Now Might Be the Perfect Time To Launch a Podcast - Albright &amp; O&#039;Malley &amp; Brenner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Now Might Be the Perfect Time To Launch a Podcast - Albright &amp; O&#039;Malley &amp; Brenner\" \/>\n<meta property=\"og:description\" content=\"It\u2019s been a good few weeks for podcasting &#8211; certainly in terms of industry word of mouth. Much of the recent podcast talk is being driven (and deservedly so) by the latest installment of the Infinite Dial\u00a0released earlier this month from Edison Research. In it, Edison reported that 73 million (26% of the 12+ population)\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/\" \/>\n<meta property=\"og:site_name\" content=\"Albright &amp; O&#039;Malley &amp; Brenner\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Albright-OMalley-Brenner-Country-Radio-Specialists-170807776316558\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-22T10:59:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-22T12:00:41+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/blog_wifiCompressed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"568\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike O&#039;Malley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MikeOMalley\" \/>\n<meta name=\"twitter:site\" content=\"@MikeOMalley\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike O&#039;Malley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/\",\"url\":\"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/\",\"name\":\"Why Now Might Be the Perfect Time To Launch a Podcast - Albright &amp; O&#039;Malley &amp; Brenner\",\"isPartOf\":{\"@id\":\"http:\/\/www.aandoandb.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/blog_wifiCompressed.jpg\",\"datePublished\":\"2018-03-22T10:59:10+00:00\",\"dateModified\":\"2018-03-22T12:00:41+00:00\",\"author\":{\"@id\":\"http:\/\/www.aandoandb.com\/#\/schema\/person\/db20c9343810f7ce3e24be6851d2192e\"},\"breadcrumb\":{\"@id\":\"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/#primaryimage\",\"url\":\"http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/blog_wifiCompressed.jpg\",\"contentUrl\":\"http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/blog_wifiCompressed.jpg\",\"width\":844,\"height\":568},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.aandoandb.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Now Might Be the Perfect Time To Launch a Podcast\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.aandoandb.com\/#website\",\"url\":\"http:\/\/www.aandoandb.com\/\",\"name\":\"Albright &amp; O&#039;Malley &amp; Brenner\",\"description\":\"Country Radio Specialists\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/www.aandoandb.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/www.aandoandb.com\/#\/schema\/person\/db20c9343810f7ce3e24be6851d2192e\",\"name\":\"Mike O'Malley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/www.aandoandb.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8316ce457e41511db9cddf4063b2c820?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8316ce457e41511db9cddf4063b2c820?s=96&d=mm&r=g\",\"caption\":\"Mike O'Malley\"},\"url\":\"http:\/\/www.aandoandb.com\/author\/getmom\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Now Might Be the Perfect Time To Launch a Podcast - Albright &amp; O&#039;Malley &amp; Brenner","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/","og_locale":"en_US","og_type":"article","og_title":"Why Now Might Be the Perfect Time To Launch a Podcast - Albright &amp; O&#039;Malley &amp; Brenner","og_description":"It\u2019s been a good few weeks for podcasting &#8211; certainly in terms of industry word of mouth. Much of the recent podcast talk is being driven (and deservedly so) by the latest installment of the Infinite Dial\u00a0released earlier this month from Edison Research. In it, Edison reported that 73 million (26% of the 12+ population)","og_url":"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/","og_site_name":"Albright &amp; O&#039;Malley &amp; Brenner","article_publisher":"https:\/\/www.facebook.com\/Albright-OMalley-Brenner-Country-Radio-Specialists-170807776316558\/","article_published_time":"2018-03-22T10:59:10+00:00","article_modified_time":"2018-03-22T12:00:41+00:00","og_image":[{"width":844,"height":568,"url":"http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/blog_wifiCompressed.jpg","type":"image\/jpeg"}],"author":"Mike O'Malley","twitter_card":"summary_large_image","twitter_creator":"@MikeOMalley","twitter_site":"@MikeOMalley","twitter_misc":{"Written by":"Mike O'Malley","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/","url":"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/","name":"Why Now Might Be the Perfect Time To Launch a Podcast - Albright &amp; O&#039;Malley &amp; Brenner","isPartOf":{"@id":"http:\/\/www.aandoandb.com\/#website"},"primaryImageOfPage":{"@id":"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/#primaryimage"},"image":{"@id":"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/#primaryimage"},"thumbnailUrl":"http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/blog_wifiCompressed.jpg","datePublished":"2018-03-22T10:59:10+00:00","dateModified":"2018-03-22T12:00:41+00:00","author":{"@id":"http:\/\/www.aandoandb.com\/#\/schema\/person\/db20c9343810f7ce3e24be6851d2192e"},"breadcrumb":{"@id":"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/#primaryimage","url":"http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/blog_wifiCompressed.jpg","contentUrl":"http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/blog_wifiCompressed.jpg","width":844,"height":568},{"@type":"BreadcrumbList","@id":"http:\/\/www.aandoandb.com\/why-now-might-be-the-perfect-time-to-launch-a-podcast\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aandoandb.com\/"},{"@type":"ListItem","position":2,"name":"Why Now Might Be the Perfect Time To Launch a Podcast"}]},{"@type":"WebSite","@id":"http:\/\/www.aandoandb.com\/#website","url":"http:\/\/www.aandoandb.com\/","name":"Albright &amp; O&#039;Malley &amp; Brenner","description":"Country Radio Specialists","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.aandoandb.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/www.aandoandb.com\/#\/schema\/person\/db20c9343810f7ce3e24be6851d2192e","name":"Mike O'Malley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.aandoandb.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8316ce457e41511db9cddf4063b2c820?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8316ce457e41511db9cddf4063b2c820?s=96&d=mm&r=g","caption":"Mike O'Malley"},"url":"http:\/\/www.aandoandb.com\/author\/getmom\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"http:\/\/www.aandoandb.com\/wp-content\/uploads\/2018\/03\/blog_wifiCompressed.jpg","jetpack_shortlink":"https:\/\/wp.me\/paTZNb-Nr","_links":{"self":[{"href":"http:\/\/www.aandoandb.com\/wp-json\/wp\/v2\/posts\/3065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.aandoandb.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.aandoandb.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.aandoandb.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.aandoandb.com\/wp-json\/wp\/v2\/comments?post=3065"}],"version-history":[{"count":17,"href":"http:\/\/www.aandoandb.com\/wp-json\/wp\/v2\/posts\/3065\/revisions"}],"predecessor-version":[{"id":3097,"href":"http:\/\/www.aandoandb.com\/wp-json\/wp\/v2\/posts\/3065\/revisions\/3097"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.aandoandb.com\/wp-json\/wp\/v2\/media\/3088"}],"wp:attachment":[{"href":"http:\/\/www.aandoandb.com\/wp-json\/wp\/v2\/media?parent=3065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.aandoandb.com\/wp-json\/wp\/v2\/categories?post=3065"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.aandoandb.com\/wp-json\/wp\/v2\/tags?post=3065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}