- 02/15/2011
- Posted by: Mike O'Malley
- Category: country music, country radio
Every year has music cycles where the currents are be too “something” – too fast/slow, male/female, poppy/twangy, etc.
We’re now in a cycle of down-tempo current music. More than half our currents are down-tempo and we’ve been ballad-heavy since at least the first of the year.
2/3 of A&O’s top Recurrents today are medium or up-tempo.
Looking at the millennial era, the last time ballads out-numbered tempo songs in the top 1/3 was 2001.
Checking even wider, the tempo composition of the Top 25 songs in A&O’s 1st Quarter Gold Sort (all eras) is 10 slow, 9 medium and 6 fast titles.
• Search depth: Gold categories can handle a deep search; just set your minimum separation to avoid tighter play than you wish
• “Tandem” rules: set one tight (like Tempo as a segue rule with minimal restrictions) and one looser (like Energy as a sweep rule)
• “Archaic” rules: these are rules that were valid at one time but not now may be unnecessarily keeping otherwise playable songs from scheduling.
• Review clocks and eliminate any over-scheduled categories.
• Suspend Clock Energy or Opener if you’re using either to make more songs available around the hour