- 10/16/2008
- Posted by: Mike O'Malley
- Category: radio programming
A lot of people have the same attention span as a goldfish – about 9 seconds.
No, really.
This makes me want to think about promos and imaging, talent breaks and newscasts, all content on air and online.
Are they attracting and retaining listeners’ attention? Would they be better and more powerful if they were more concise in the same way that a tablespoon of orange juice concentrate is more powerful than a tablespoon of orange juice because the water is removed?
Lead with your point. Add only what increases the entertainment value, engages me and/or stimulates my interest. Evolve, don’t repeat. Include a lot more feelings and a lot fewer facts. Make me want something first; I can figure out how to get it later. Be relevant. Make me see myself in your content. Surprise me. Be emotional, passionate even. Be a personality in 9 seconds.
Still got your attention?