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5 Radio Take-Aways from one of the Greatest Podcasts of All Time
- 10/28/2022
- Posted by: Mike O'Malley
- Category: podcasting, radio, radio programming, storytelling
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Earlier this month, a true crime story that captivated millions and gave podcasting an enormous boost came full circle. Eight years to the month since the release of Serial’s first episode in their investigation of the Adnan Sayed murder case, the Baltimore state’s attorney’s office said new DNA evidence revealed that Sayed had been wrongfully
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It Only Takes Two Things to be “In the Moment”
- 01/31/2019
- Posted by: Mike O'Malley
- Category: country radio programming, radio programming
Being in the moment is powerful for any station (or business). Fortunately it requires just two things.
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10 Ways to Keep Your Face in Facebook
- 06/27/2018
- Posted by: Mike O'Malley
- Category: country radio programming, social media
Recently we posted about the importance of being in the right place at the right time when showcasing your station this summer. Of course this means on social media, too. Where Listeners are on Social Media Using A&O&B’s 2018 Roadmap data, here’s how 25-54 Country Radio Listeners in the US and Canada use Social
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Why Now Might Be the Perfect Time To Launch a Podcast
- 03/22/2018
- Posted by: Mike O'Malley
- Category: podcasting, radio
It’s been a good few weeks for podcasting – certainly in terms of industry word of mouth. Much of the recent podcast talk is being driven (and deservedly so) by the latest installment of the Infinite Dial released earlier this month from Edison Research. In it, Edison reported that 73 million (26% of the 12+ population)
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Switchability: Seven Ways to Keep Listeners from Switching
- 01/26/2018
- Posted by: Mike O'Malley
- Category: Audience Research, country radio, radio programming
This is always an exciting time of the year for A&O&B stations as it’s the time when their listeners are taking part in our annual online perceptual study, Roadmap. Roadmap delivers a wealth of information about listeners: their preferred sub-genres of music, how they feel about their station’s morning show, social media and tech
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Pair Of Threes: Top Country Songs/Artists/Trends of ’17 and Top 3 Music Recommendations for ’18
- 12/21/2017
- Posted by: Mike O'Malley
- Category: country music, country radio programming
If you like lists, this is your time of the year. It seems like there’s a “Best of 2017” list for just about everything. For those of you who have enjoyed our annual Top Country Songs / Artists / Trends of the Year posts, we trust you’ll enjoy 2017’s at least as much. Plus, looking
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Station Websites Abandoned In Favor of Facebook? A Four Station Comparison
- 09/18/2017
- Posted by: Mike O'Malley
- Category: homepages, radio programming, social media
We invest precious air time directing listeners to our station websites. “Sign up at…” and “Find out more at…” and so on. But a pre-storm look at four South Florida stations’ websites in cities impacted by Irma points to Facebook rather than our websites as the platform that’s getting the most attention. Checking on these
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Get Your Geek On: Three “Doodle Charts” to Power Up Your Next Meeting
- 08/23/2017
- Posted by: Mike O'Malley
- Category: country radio programming, management, radio programming
Graphs and charts can help you make a point, particularly if you want to show the relationship between things. They can help simplify complex data and ideas, reduce noise, add interest, and can help the receiver focus on your message. There plenty of software tools that produce great visuals: Excel, Numbers, Venngage, Google Sheets, Plot.ly
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NINE STATION AND TALENT TAKE-AWAYS FROM MLB’s 2017 ALL STAR GAME
- 07/17/2017
- Posted by: Mike O'Malley
- Category: Uncategorized
The Major League Baseball season resumed this weekend after its annual All Star break festivities. (Doesn’t it seem like there’s hasn’t been baseball for two weeks not just two days? Just me? OK) Never being one to miss finding a baseball analogy for any life situation, I was thinking about how the MLB All Star
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“Will Radio Be Pushed Out Of The Car?” Is The Wrong Question
- 05/05/2017
- Posted by: Mike O'Malley
- Category: connected car, country radio, radio programming
A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about whether or not television would remove radio from the car in the same way it did in the living room – only this time using tablets. The article also
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