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  • Tagline Thinking: 5 Ways to Create A Competitive Advantage

    • 11/29/2018
    • Posted by: Mike O'Malley
    • Category: branding, radio programming
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    One way to find out how a brand wants to be perceived is to check its tagline. A strong tagline needs to be relevant and meaningful to the target. A good one, like Wal-Mart’s “Save money. Live better,” is helpful in defining who you are as a brand and what you’re famous for. Such taglines

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