Local Music Testing
Local music testing used to be a weapon the most successful stations would use. Unfortunately, many stations have seen music testing fall victim to budget cuts. A&O&B recognizes the importance of music testing – especially today – which is why we built a music testing platform just for our client stations to use at no charge. A&O&B supplies everything including the hooks.
We test currents approximately every other week and gold three times a year. Stations can access their local data 24/7 – even as the test is in progress.
And, should you desire auditorium-style music testing (several of our clients and cluster-mates do this), A&O&B has the software and hardware to conduct these at cost.
Annual Online Perceptual
Our annual perceptual study, Roadmap, began surveying our client stations’ listeners in 2008. Over that time, clients have learned much about their listeners that have kept them a step ahead of competitors.
In addition to ‘big picture’ information, we also poll audiences for opinions and specifics about their local stations. This makes Roadmap more than just an overview tool; it provides valuable local feedback on everything from the station morning show to music mix – all at no charge. Clients receive both national and local breakouts – all at no charge.
Focus Groups/Listener Panels
The A&O&B Team has facilitated dozens of these for our stations over the years. We love helping stations learn more about their listeners.
Expert Ratings Analysis
We’re experts at breaking out and interpreting ratings data – always with growth as the goal.