August

Back to School, end of summer, Labor Day and more! Happy August!

 

COMMITMENT TO EXCELLENCE

Sell this to a community/education/family-oriented sponsor. Students sign a pledge card to improve in one subject a full letter grade while maintaining the at least the same combined GPA.  At the end of the school year business awards a $1000 scholarship to randomly selected participating student. (Back to School, 2017)

 

GAS FOR CLASS

Sell a mini-mart gas station a remote on the weekend prior to the start of school. During the remote everything in the store is 20% off and gas is discounted 17-cents. (Back to School, 2017)

 

CHEF SCHOOL

Sell this to an online grocery service, culinary school, supermarket where they have a kitchen, or a restaurant. Listeners register for class in easy to make lunches (for 10-12 year olds) and dinners for high school and college students. (Back to School, 2016)

 

NAIL IT

Sell a nail salon on giving away free back-to-school-related nail designs – black nails with 1+1=2, chemistry symbol, pencil or crayon, etc. (Back to School, 2016

 

“SHOP” CLASS

Sell this to a home improvement or hobby shop. Video step-by-step construction of something useful for a student – like a lap desk. A key word is announced toward the end of the presentation. Viewers who text the keyword within 48 hours to the station are eligible for $500 to “shop” with. (Back to School, 2016)

 

VIRTUAL MALL

Create a Virtual Mall page and sell multiple back-to-school-related businesses space on it. Charge one price for 150 characters including a link. Charge more for adding one or more pictures. On air mentions of sponsors can be part of promoting your VM. You could also offer ‘free’ consultation from a mobile expert in your area for a certain level of spending.  Selling point: mobile anticipated to be used in 50% of back to school searches this year.  Also works for Labor Day and other Holiday Shopping Seasons. (Back to School, 2016)

 

SCHOOL BELL SAVINGS

Sell this to multiple merchants. Once an hour, air a commercial that opens with a school bell. Inside the spot, do a live read for one or more merchants who agree to put an item on special for the next 60 (or 120) minutes. Listeners can buy the special online either outright or have it held for in-store pickup for 24 hours. Post these on your homepage (but not via Facebook). You could also text the hourly deal to those who opt in for notifications. (Back to School, 2016)

 

SUPERIOR INTERIOR DECORATOR

Sell a schedule to an interior decorator or home improvement store where a professional will give ideas to decorate a dorm or student’s room at home and the grand prize winner will receive $500 towards making those improvements. (Back to School, 2015)

 

IT’S NEVER TOO EARLY TO THINK ABOUT AN ALL-NIGHTER

Pre-exam all-nighters are a college ritual. But you don’t have to be a student to register for this all-nighter kit which includes Keurig-type coffeemaker, study lamp, tablet for looking stuff up while typing on your laptop, energy drinks and whatever else you can include from participating sponsors.  (Back to School, 2015)

 

CLASS-Y CUTTING

Sell a promotion to a unisex hair salon or school’s student stylists that will offer discount to students. Register online to win a year’s supply of cuts. (Back to School, 2015)

 

CAFETERIA IDOL

Parents register to win a week’s worth of pre-pared lunches for their kids from an upscale sandwich shop. (Back to School, 2015)

 

BOOKS FOR EVERYONE!

Using gift cards, give away free downloadable books with a grand prize of a new tablet to read them on. Sponsors: any business that wants to encourage reading as well as bookstores, electronics stores, optometrists, etc. (Back to School, 2015)

 

NEW BOOKS AND GOOD LOOKS

Sell a clothing store a promotion that includes a $500 cash prize that can be used for buying books or other school supplies or clothes in their store. Plan some special events like a make-up/color expert, speed reading coach, etc. (Back to School, 2014)

 

INSTA-CLASS

Listeners send/post an Instagram of themselves outside their school on the first day of classes holding station logo/name. During the first week of school, station randomly draws a winner or two a day for cash or appropriate prizes.  (Back to School, 2014)

 

GUESS THE GRADE

Themed version of hi-low where listeners guess the grade a talent received on a fictitious test to win that amount in cash plus a sponsor’s prize. Since the cash prizes will be small, have more winners by giving parameters: say between a 70 and 84%. You could also add a larger grand prize.  Have fun with the execution; instead of too high/low use ‘too smart/smarter than that.’ (Back to School, 2014)

 

TWEET-OUTS

Good night bit if you’re live: talent tweets a salute to grade and high school or college. Randomly chosen listener who re-tweets the talent’s tweet wins cash or other prize. (Back to School, 2014)

 

CLASS-IFIDES

Sales promotion that lasts one month only (the 30 days before school starts for example) and is limited to one sponsor per hour: sell a 5-second adlet to back-to-school appropriate businesses. Execution: run these last in an existing stop set. (Back to School, 2014)

 

MAKING THE GRADE

Sell this feel good promotion to a large client. The client donates $5 for every “A” this year’s Senior Class at select high schools earns (you’ll probably want to set a maximum amount). The donation can go to St. Jude’s if you’re a St. Jude station, or to something local, or you can look for a product-related tie-in; for example a water supply company might put the donations toward digging a fresh water well in an impoverished country. “Save the World” is very on-trend. (Back to School, 2013)

 

BLAST ON THE BUS

Pitch a healthy snack distributor/seller to treat each school bus riders to one of their packaged granola bars, etc. Pick a different bus each day for the run of the month-long promotion. Add on another sponsor by registering each rider to win an iPad mini or some other upscale electronics. (Back to School, 2013)

 

GUEST LECTURE SERIES

Contact schools to gauge their interest then organize a group of locals who are experts at interesting things and can speak about them at schools. Some may be on your own staff or, by recruiting them to your lecture series, could open a sales doo. Possible participants: Advertising Executive who can speak about today vs. the Mad Men era and TV show; a professional photographer who talks about taking cell phone pictures and how you can make them more interesting using freeware; a large company’s HR person who shares insights for job seekers. Alternatively, sell the lecture series to a student-friendly business. You can add on other co-sponsors as well. (Back to School, 2013)

 

BACK TO SCHOOL WEBSITE

Create a new segment of your website for back to school information and tips and sell sponsorships. Consider multiple pages like First time students, new to the area, health and nutrition tips, developing good study habits, etc. Each page could feature content from a specialist and have a separate sponsor related to the topic (as an emergency walk-in medical care center sponsoring a health tips page). (Back to School, 2013)

 

BACK TO OLD SKOOL (#1)

On E-Bay, buy one of the ‘hot’ electronic items that would have been popular at school during the 90s, 80s, 70s, and 60s-and-earlier and give one of each away. Qualify listeners at the sound of the school bell. (Back to School, 2012)

 

BACK TO OLD SKOOL (#2)

Request-style weekend where listeners can leave a voice mail at the ‘WXXX Old Skool hotline” or text or email a country song that was popular when they were in school. Add some fun staging; get listeners to give their first name, school they graduated from and a song that was big. (Back to School, 2012)

 

WHO NEEDS A RIDE

Sell a used car dealer on giving away an older but reliable car to a student. (Back to School, 2012)

 

MENTOR MOVEMENT

Organize, publicize or participate in a mentoring program. Check to see if one of your school systems already has a program in place. Other organizations like Goodwill http://www.goodwill.org/get-involved/volunteer/goodguides/?gclid=CJmtwLSJxrACFeZgTAodHSmEXQ have programs in need of volunteers. (Back to School, 2012)

 

YOU USED TO LOOK LIKE THAT?

Staffers post their high school yearbook pictures online with one real and two fake yearbook photo captions. Listeners submitting all correct captions are entered in a drawing for a new camera from sponsor.  (Back to School, 2012)

 

TEACHER’S PET

Sell a pet store or obedience school on a pet-training/education course with instruction for pet and pet owner. (Back to School, 2011)

 

NOTE PAD UPGRADE

Sell a promotion where an iPad a day is given away. (Back to School, 2011)

 

CLASS CLOWN

Sell a comedy club a promotion where a stand-up comes to a school or business to give a group lesson on having a sense of humor, writing/telling jokes, etc. plus tickets to a show. (Back to School, 2011)

 

OLD SKOOL

Organize a drive of gently used book bags, clothing, etc. that will be donated to charity. (Back to School, 2010)

 

NEW SCHOOL

Sell a big box or other retailer on sponsoring an e-book/Nook/Kindle give away with your frequency in free downloads of school-appropriate material. (Back to School, 2010)

 

BACKPACK-OPLOOZA

Sell various merchants on contributing back-to-school items to put in backpacks.  Give them away over a back-to-school weekend (listen for the classroom bell to ring, etc.). All backpack winners qualify for iPad grand prize drawing. (Back to School, 2010)

 

SCHOOL LUNCH UPGRADE

Sell a food take out store a promotion that includes giving away a week’s worth of free lunches for each winner. (Back to School, 2010)

 

iPAD EXAM

Hold hourly, one-question ‘exams’ on typical things you have to learn in school (H2O=water, the area of a triangle is one-half base times height, etc.).  Nth caller that answers correctly is qualified to win the iPAD. (Back to School, 2010)

 

WATCH YOUR LANGUAGE

Give away Rosetta Stone (or similar) language course for parents so they can learn with their kids. (Back to School, 2010)

 

BACK TO SCHOOL CLOTHES SWAP

As an alternative to spending hundreds on new back-to-school clothes, organize a clothes swap and sale. Sponsors include office supply store or any merchant selling school supplies. (Back to School)

 

ONE MORE BOOK YOU’LL NEED AT SCHOOL

Team with a retailer to register students to win a back to school Net Book along with the educational software of their choice. (Back to School)

 

STOP UPDATING YOUR FACEBOOK AND STUDY!

Sell a local web design company on providing a year’s service to a student including weekly, professional updates of their Facebook and the creation of their own personal website. (Back to School)

 

BOOK ‘EM

Sell this to a bookstore where students register to win $500 towards their school books and an equal amount in gift certificates to be used on anything in the store. (Back to School)

 

BACK-TO-SCHOOL UPGRADE WEEKEND

Secure a parking lot (at a school?) and allow various retailers to set up shop for the weekend.  Listeners can trade-in their old stuff for new stuff; anything from clothing and couches to computers and cars. Donate the old items to charity. Award prizes for the oldest/most worn-out items. (Back to School)

 

DORM FURNITURE UPGRADE

Partner with a furniture store to upgrade listeners’ dorm furniture…or any furniture. Register listeners to win a new bedroom or living room set. (Back to School)

 

BACK-TO-SCHOOL MAKEOVER

Register listeners to win a back-to-school makeover, including a complete wardrobe, haircut, school supplies, etc. (Back to School)

COINS FOR KIDS

Large coin collection jars are placed in participating sponsors’ businesses with listeners encouraged to donate their spare change that will be used to buy school supplies for the underprivileged. Sponsors receive promos on air and web visibility. Station receives good will and signage in multiple stores. A large area chain also makes a good sponsor, provided locations are in strong zip codes. (Back to School)

 

BAND BATTLE

Join with co-sponsors to present competition between local schools’ bands. Awards are given for multiple categories including high school and junior high, marching, jazz/specialty, etc. Consider charging admission with proceeds divided equally among participating schools’ music departments. Alternately, instead of charging admission, have sponsors contribute cash that will be distributed to the schools. Sponsors receive promos, on-location exposure, opportunity to pass out information/premiums on location. Station embeds itself with schools and parents and makes revenue from promos. (Back to School)

 

HIGH SCHOOL FOOTBALL PREVIEW

Twice per week (or more), preview the biggest high school football teams’ chances/prospects. Invite local TV sports anchor/reporter to deliver reports for added exposure. Sell sponsorships for on-air and online reports. Consider expanded reports for online. (Back to School)

 

WORKING PARENTS’ NIGHT AT THE MALL

Mall arranges discounts, prizes, refreshments one night prior to back-to-school with the theme of “working parents night out means time and money savings” when doing back-to-school shopping. Do a remote during the sale hours and have talent on hand. Add-ons: invite trade schools and colleges to be present, as well as banks (student loans), and other businesses that don’t compete with those in the mall. (Back to School)

 

BACK TO SCHOOL BACKPACK

Give these away on air. Station-logo’d pack contains discount coupons from back-to-school related businesses who’ve bought sponsorships for mentions and the right to be mentioned along with their coupons. (Back to School)

 

HALL PASS

Sell mall on giving away a $500 back-to-school certificate with the catch being it can be used in any store in any single hall in the mall. (Back to School)

 

BACK TO SCHOOL ROCK STAR

One returning student wins: latest cell phone, cool clothes, own website with their name as the domain name and professional site creation, new audio equipment, bank card with $500 limit. Sell to multiple sponsors who also provide prizes. (Back to School)

 

APPLE A DAY

Give away an Apple product a day for the two weeks leading up to school. (Back to School)

 

MR./MS. SMARTY PANTS

Sell promotion to hip clothing store that gives away $500 for tuition. (Back to School)

 

CLASS CLOWN

Sell comedy club on holding a “back-to-school” night with discount prices and a cleaner/age-appropriate show. Can have a charity tie-in (example: Booster Club gets percent of the door). Also give away tickets on air. (Back to School)

 

SMART PHONES FOR SMART STUDENTS

Sell mobile phone retailer a promotion that includes free smart phone giveaway. (Back to School)

 

COLLEGE SEND-OFF

Host College Send-Off day at water park or similar, giving away “Dorm Survival Kits” (aspirin, earplugs, flashlight for late night studying, packs of cookies, etc.). Register for grand prize of $1,000 scholarship that can be used for books, tuition, flights home, even spring break expenses! (Back to School)

 

GO BACK TO SCHOOL WIRED

Sell an electronics store a promotion where students can register to win new electronic gear – PDAs, computers, printers, stereos, digital camera, etc. (Back to School)

 

SHOW AND TELL

Work a deal with a local sports team where station gets tickets to give away and an appearance by one player who accompanies one kid to school for show and tell. Multiple sponsor tie-ins. (Back to School)

 

WELCOME BACK STUDENTS DAYS

Create one-day/weeklong promotion with multiple businesses offering discounts/special services to any student with class schedule, student ID, etc. Tie in donation program where station donates percent of the cost of each schedule in this promotion to local school or educational program. (Back to School)

 

BONUS BACK-TO-SCHOOL BACKPACK

Sell multiple merchants a promotion where the station supplies good quality backpacks/book bags with its logo on them and fills bags with coupons from sponsors selling back-to-school merchandise for students or parents. In some of the bags, include bonus prizes like cash in the amount of the station’s frequency. (Back to School)

 

BACK-TO-SCHOOL HELPING HANDS

Lend hand to needy families by organizing clothing drive with positive name (example: “These Clothes Are In Great Shape But My Kids Outgrew Them”). Also tie in merchants that sell school supplies and give away paper, notebooks, pencils, etc. Or invite listeners to make a contribution when they buy supplies for their kids; try a “Pennies for Pencils” theme. Or sell a package to a group of merchants who agree to donate a percentage of profits to a “help needy kids” foundation or charity that we heavily publicize. (Back to School)

 

(ALMOST THE) FIRST DAY OF SCHOOL PICTURES

Capitalize on the desire of many parents to have “first day of school” pictures. Weekend before school starts, invite parents to your “photo studio” set up at a mall and take free pictures of their kids in what they’ll be wearing to school. Sell to a mall; register parents and kids to win gift certificates and grand prize: family portrait or digital camera. (Back to School)

 

I’M NOT GOING BACK TO SCHOOL BUT WISH I COULD BE TREATED LIKE I WAS Kids going back to school get new clothes, shoes, pens, computers, etc. Register adults to win grown-up versions of back-to-school merchandise: clothes, shoes, expensive pens, PDAs and computers! Two ways to go: register at remotes or sell a contest to participating sponsors. (Back to School)

 

BACK-TO-SCHOOL SALES ROUND-ROBIN

Sell this promotion to five, non-competing merchants who will be seeking back to school shoppers (clothing, shoes, computers, office supply store, car dealer seeking to sell student used car). Do remotes at each location on consecutive nights with discounts all week at each. Register listeners to win $500 back-to-school gift certificates (or “college tuition” savings bonds) at each location. Support with heavy on-air “5-days of back-to-school savings” promotional announcements. (Back to School)

 

DAY-LONG BACK-TO-SCHOOL SAVINGS

Team with mall, strip mall, small shopping center to host a “back-to-school savings day.” All merchants offer discounts, each awards one “back-to-school” item worth at least $100 (“win what you need for back to school”). Register listeners to win grand prize, like trip to Oxford University in England plus tour of the country. (Back to School)

 

CHILD ID PROGRAM

Team with police department to create station-logoed ID cards with Polaroid picture of child, place for fingerprints, contact info, etc. Sponsors include logo design, remote where photos/IDs are made, cell phone company for kids to use to call parents in emergencies. (Back to School)

 

BACK TO COMPUTER SCHOOL

Sell computer dealer and adult training center on giving away classes to adults who want to go back to school to learn some new computer skills. For example, give away classes to learn how to use the latest software and register all listeners to win a new computer. (Back to School)

 

RADIO BACK-TO-SCHOOL NIGHT    

Host your own back-to-school night at the radio station featuring classes on “radio stuff,” reading/creating commercials, introducing songs, and schmoozing with a guest artist (see who is on a promotional tour and try and arrange a visit). Give winners one intro each on the air and give them CDs of their performance. Register listeners on the air by having them say the call letters. Invite other media to offer tips. (Back to School)

 

BACK TO COLLEGE

Hold “Back to College” promotion tying in merchants selling clothes, computer/electronic equipment, cell phones/phone cards, auto services, items new apartment dwellers will need (towels and microwave). Register students to win cash in amount of the station frequency to pay for books. (Back to School)

 

SCHOLARSHIP GIVEAWAY

Give away one per high school in your area. Lay out rules now for what GPA or other criteria and stipulations will be required at the end of year. Tie in corporate sponsors for this strong community image promotion. (Back to School)

 

BACK-TO-SCHOOL SAFETY FAIR FOR KIDS

“Back-to-School” kickoff for clients/good public service project that can touch dozens of organizations and hundreds of people in single day. Tie-in everything from fire dept. to SPCA, vendors, etc. Clients who will be able to showcase and even sell products that promote safety and provide overall good, clean, family entertainment. (Back to School)

 

SHARE THE WEALTH

Partner with a charity to collect clothes kids have outgrown, and distribute them to needy families prior to back-to-school. Also makes a good event at a clothing store remote (accept “trade-ins”). Or, hold a competition between schools to see who can collect the most clothing (also works with food). Winning school gets free pizza/sub lunch from station and a sponsor. (Back to School)
KID OF THE WEEK

Touchie-feelie as teachers, parents, other students nominate one student as the “Kid of the Week” for doing something good for others. Each week winning student receives savings bond. Sponsorable. (Back to School)

 

TEACHER OF THE WEEK

Run this throughout the school year, starting the first full week. Students, grads and faculty submit nominations for great teachers who receive award from the station at an assembly/rally plus a nice dinner for two. Sponsorable. (Back to School)

 

SCHOOL BUS DRIVER OF THE DAY

Riders nominate their school bus drivers to be the Driver of the Day. Winning names are read each morning while kids are on the bus; driver receives nice gift certificates and a bottle of aspirin. (Back to School)

 

BACKYARD PARTY KIT

Sell this several different businesses who supply back yard party needs (food, drink, bug spray, party lights, etc. – or you can purchase these items from the participating sponsors or have them donated by sponsors). Also include game supplies like Corn Hole, gnome lawn bowling, and giant Jenga games.  Grand prize: get an artist to record a personalized greeting and a song about working or weekend or party themed song acapella and award the audio. (Labor Day, End of Summer 2016)

 

HISTORY OF LABOR DAY

Not a contest, but a sponsorable educational/public service-type piece which can an include some or all: spot series with different Labor Day stories/accounts, podcast on history of Labor Day and relevant local events, salute to various occupations with brief job description, etc. (Labor Day, End of Summer 2016)

 

HAVE A TAN-TASTIC FALL

Sell a tanning salon a promotion that includes sponsoring tanning certificate giveaways so tans can last until Halloween. (Labor Day, End of Summer 2016)

 

 

LABOR DAY

BESTIE ROAD TRIP

Sell a series of businesses a promotion where everything you need for a great road trip for up to four people is included: gas, car rental, hotel stay (or cash equivalent), attraction admissions, etc. You can pre-select the destination or leave it open. Use mobile-based way to qualify: listeners text Bestie, Instagram picture of self and at least one Bestie, etc. (Labor Day, End of Summer 2016)

 

IMAGING IDEA: THIS IS MY LABOR OF LOVE

Capture local voices describing their jobs and why they are glad they chose this career. Don’t forget to have your talent included as well.  (Labor Day, End of Summer 2016)

 

LABOR DAY SALUTE HOTLINE

Set up a line to record listeners thanking people by name or by job for working hard for them all year. Use the audio for on-air imaging. The hotline is sponsorable. (Labor Day, End of Summer 2015)

 

I WANT A JOB FOR LABOR DAY

Several ways to go: hold an ‘application party’ where listeners can drop off resumes that will be forwarded to an employment agency; or arrange for a few local, large employers to participate in a half-day job fair; or arrange for an employment consultant to give a presentation; or assign job-seeking listeners a ‘blind box’ number and allow them to post up to three sentences about themselves that would appear on special, categorized pages on your website for the month of August. (Labor Day, End of Summer 2015)

 

I HAVE A JOB FOR YOU

Invite businesses with job openings to contact the station. Distill the openings down to a short sentence and add these as Labor Day Weekend sweepers. (Labor Day, End of Summer 2015)

 

LABOR DAY WEEKEND PART TIME JOB WHERE THE PAY IS CONCERT TICKETS

Text-to-win contest where listeners text in when they hear the trigger. At each trigger throughout the weekend, the first 92 (number of your frequency) qualifies for a pair of concert tickets to be drawn for on the next day’s afternoon show.  Sponsorable and includes bounce-back confirmation (or not) text (be sure to include this in the on-air contest copy). (Labor Day, End of Summer 2015)

 

END OF SUMMER BUCKET LIST (#1)

Give away everything necessary for a day at the beach or lake – as long as it will fit into a 5-gallon bucket. Winners also receive bucket of chicken from sponsoring chicken restaurant. (Labor Day, End of Summer 2015)

 

END OF SUMMER BUCKET LIST (#2)

Create a “bucket list” of things listeners likely haven’t done but would like to: test drive a Harley, ride a zip line, stargaze with an expert, take a walking tour of an historic part of town with a guide, ride on a jet ski, get a cooking lesson from a chef, etc. Post the list online and giveaway over the course of a week. (Labor Day, End of Summer 2015)

 

 

AUGUST/END OF SUMMER

THE WXXX “AUGGIES” (August Awards)

Listener poll for “best of” in the market (pizza, car wash,  supermarket, public restroom – you name it). Two winners in this: sales as it could open doors and programming as the station name gets buzz leading up to fall book and again when station AUGGIE CERTIFICATES are displayed at winning businesses. (August, 2018)

 

SUMMER SONG COUNTDOWN

Post a list of songs that went to number one over the past 25 summers. Listeners vote for their top 10 and in so doing, are registered to win ‘one last summer getaway’ at a resort.  Play back the top 200 vote-getters over Labor Day weekend either as a special segment or as well-staged drop-ins during regular programming. Sponsorable. (Labor Day, End of Summer 2014)

 

END OF SUMMER FLEA MARKET AND GARAGE SALE

Secure a large area where listeners can participate in a multi-family garage sale. Secure a band and refreshment concessions where you take a commission. Charge a nominal fee for parking and/or securing a space. (Labor Day, End of Summer 2014)

 

HOT DOG – TIME FOR COOLER WEATHER

Sell one-hour appearances throughout the month of the station’s Hot Dog It’s Time For Cooler Weather weenie wagon. Could make lunch-time remotes more attractive to clients.

 

SALUTING THOSE WHO’VE LABORED AND INSPIRED

Listeners nominate co-workers who’ve made a difference in their workplaces. Throughout the weekend, acknowledge individuals on the air in quick vignettes and draw random names for special prizes. (Labor Day, End of Summer 2014)

 

EMPLOYEE SALUTE

Invite business owners to call the “Labor Day employee salute Hotline” to leave a ‘thanks for all your work this year” message. These 10 second max messages can thank employees specifically or in general. Sponsor the hotline and use those businesses that call as sales leads. (Labor Day, End of Summer 2013)

 

LOCAL LABOR FORCE

Encourage listeners to spend an hour together on Labor Day doing something to clean up their town, public area, even their home area. Distribute “Working on Labor Day to Clean Up Our Town” bags with the station and sponsor logo. Also create a webpage of clean up ideas and invite listeners to share on Facebook how they will be participating. (Labor Day, End of Summer 2013)

 

IF YOU GRILL IT, THEY WILL COME

Lots of grills go on sale at the end of the summer. Sell a remote that includes free grilled dogs and brats. Everyone can register for 50 pounds of meat from a second sponsor. (Labor Day, End of Summer 2013)

 

LABOR-INTENSIVE

Create a web page where listeners can ‘like’ various service jobs: police, first responders, builders, road construction crews, and about anything else you can think of. Tie in some imaging that salutes as many of these categories of workers as time permits. Sponsorable. No contest or prize necessary; this is just something relevant to the day. (Labor Day, End of Summer 2013)

 

TAN LINE FINISH LINE

Give away an end-of-summer getaway with tanning booth time as qualifying prizes.

 

SACRIFICE YOUR SPEEDO

End the embarrassment of no-longer-appropriate bathing attire by making a store a collection point for swimwear that no longer fits, is out of style, etc. Sell this to a business that is closing out their summer wear and that will offer a store credit (one per person) for any swimwear donation during your remote or during the length of their sale. (Labor Day, End of Summer 2013)

 

HELLO SNOW!

Sell a ski shop, slope or sporting goods store on an “End of Summer/Start of Skiing” party with free food, discounts, etc. Register listeners on cite and on air to win weekend ski getaway early in the season. (Labor Day, End of Summer 2012)

 

ONE LAST DIP

Sell an ice cream/yogurt retailer on having an end of summer special (perhaps creating a specially-priced Sunday like “Coconut Suntan Lotion”).  Also could be used as an excuse for a beach/lake appearance that could also include other sponsor tie-ins, games, etc. (Labor Day, End of Summer 2012)

 

FACEBOOK STARTERS

Best/worst summer jobs ever; summer love you’re still with and how many years; best summer vacation (Labor Day, End of Summer 2012)

 

END OF SUMMER PHOTO CONTEST

Online contest where listeners post photos in various categories and the audience votes for winners in each category (most romantic spot, most embarrassing, best/worst bathing suit, etc.). Winners and randomly selected voters receive weekend getaways from area resort. (Labor Day, End of Summer 2011)

 

COOKOUT LOOKOUT

Listeners register their Labor Day cookouts for random drive-bys by food or beverage vendor that co-sponsors the promotion) who leaves free samples for a crowd. (Labor Day, End of Summer 2011)

 

LABOR OF LOVE

Hold a weekend food-bank drive for those still un/under-employed. Sell to a grocery store to reduce manpower requirements and provide added reason to draw customers. (Labor Day, End of Summer 2011)

 

BREWED AND BROILED IN AMERICA

Sell a restaurant that also serves beer a promotion here all American beer and ‘all American food’ is discounted all weekend. (Labor Day, End of Summer 2011)

 

LIGHTEN YOUR LABOR LOAD

Sell promotion to handyman/home improvement business for $1000 worth of free parts and labor. (Labor Day, End of Summer 2010)

 

FRUITS OF YOUR LABOR

Sell week-long promotion to business selling fruits or fruit juices to win $25 gift certificate and grand prize of double your paycheck (up to $2000 or any figure you set). (Labor Day, End of Summer 2010)

 

CELEBRATE WORKING AND WORKING OUT         

Sell a week-long, Labor Day-themed promotion to a work out center where each of the first three months costs the amount of your frequency.  (Labor Day, End of Summer 2010)

 

WIN AT WORK WEEK

Celebrate Labor Day all week by dropping by workplaces and giving those that listen $100 cash (or your frequency).  Continue this throughout the year with one office visit per week for $100 and donuts/bagels from a co-sponsor. (Labor Day, End of Summer 2010)

 

LABOR DAY “PRIVATE” HALF PRICE SALE

Sell this to multiple clients. Database members receive emails advising them of half-price deals all in one place on your website. Make different packages for links, downloadable coupons, larger displays, etc. (Labor Day, End of Summer)

 

EMPLOYEE BENEFITS

Don’t worry if some of your benefits have been cut, we’re here to bring them back! Sell this promotion to multiple sponsors: insurance company that provides supplemental coverage, bank that opens 401-k account and makes contribution, gym that provides memberships, soft drink company that provides free soft drinks and snacks, resort/hotel that provides vacation, etc. (Labor Day, End of Summer)

 

COMMUTER COMFORT

Sell this to multiple clients who can make getting to work easier for one commuter: coffee company that gives away daily coffee and a commuter mug, a big box store provides GPS, service station/quickie mart for a gas card, car wash for free services, etc. (Labor Day, End of Summer)

 

FOUR-SEASON BARBECUE

Just because summer is winding down doesn’t mean you have to put away the grill! Partner to give away a new grill (and grill cover), meat, beverages, coolers, etc., plus partner with a home improvement store/contractor to give away a gazebo or portable awning, under which you can barbecue every day of the year.

 

KXXX COOKOUT

Host an end-of-summer station cookout at a local park. Give out free food and drinks (courtesy of sponsors) and play family-friendly games for various prizes. Grand prize can be the grill you used that day. (Labor Day, End of Summer)

 

THE OTHER LABOR DAY

Send morning show stunt person out to deliver flowers, diapers, and “It’s a boy!” and “It’s a girl!” candy cigars to maternity wards at local hospitals. (Labor Day, End of Summer)

 

LABOR DAY PARTY PICTURES

Make the station name/call letters/mascot impersonator, etc. part of Labor Day festivities and e-mail a picture of same. Draw from submissions for prizes (new camera, “refrigerator re-stock” including soft drinks, hot dogs, etc.). (Labor Day, End of Summer)

 

I’M GOING ON A LABOR DAY PICNIC AND I’M TAKING…

Weekend promotion. Throughout the weekend, listeners keep track of items that are going into the station van and e-mail guesses beginning at 6pm Sunday night. Draw from correct guesses Tuesday morning to win everything that was put in the van (sponsors pay for their item to be included/described). (Labor Day, End of Summer)

 

PICTURE PERFECT LABOR DAY

Sell to electronics/office supply/camera/discount store. Listeners send their digital pictures for station to post on sponsored webpage. Randomly selected winners receive memory cards, new camera, etc. Sponsor also receives schedule. (Labor Day, End of Summer)

 

HOLIDAY HAMBURGER MEET

Sell hamburger restaurant on hosting Labor Day Weekend “Meat and greet” party at their restaurant, with free music, dancing and special prices on their burgers. (Labor Day, End of Summer)

 

WE’LL TAKE CARE OF THE LABOR – YOU TAKE CARE OF THE RELAXING

Use a cash-plus-trade pitch to sign clients up to give away one day’s/hour’s worth of lawn service, house cleaning, etc. (Labor Day, End of Summer)

 

WINNING WHILE YOU WORK

Listeners who are working on Labor Day register to win prizes by calling in from work when they hear their occupation. (Labor Day, End of Summer)

 

LABOR DAY BASKET CASE

Give away station picnic baskets filled with sponsors’ products. Good for in-store registrations or with remotes. Have station logo prominently displayed on basket. (Labor Day, End of Summer)

 

LABOR DAY PARTY PATROL

Listeners e-mail/fax addresses of where they are holding parties. If station van stops by, listeners will win party prizes: drinks, food, backyard sports equipment, etc. Multiple sponsor tie-ins. (Labor Day, End of Summer)

 

STILL PASTY AFTER ALL THESE MONTHS

Sell a tanning salon on giving away tanning certificates to those who’ve never had the chance to get out of work/the house long enough to get a tan. (Labor Day, End of Summer)

 

NFL LOCKOUT PROTECTION PLAN

If there’s no football because of the pending NFL strike/lockout, give away tickets to college football team (with expenses if on the road), tickets to the sport/show/movie, etc. that would serve as a substitute. Note: This was written/relevant in 2011, but keep the idea handy for other potential sports interruptions. (Labor Day, End of Summer)

 

BEST READ OF THE SUMMER

Online event where listeners post their reviews of the best/worst books they read this summer. Sell to a bookseller who offers coupons to randomly selected ‘reviewers.’ (Labor Day, End of Summer)

 

KEEP YOUR TAN

Sell a tanning salon a package that includes a winter’s worth of tanning sessions and a trip to Florida/California or similar sunny destination. (Labor Day, End of Summer)

 

I SCREAM SUNDAE

Sell to an ice cream business. Listeners guess which of three movies you list contains the scream SFX you just played. Everyone gets a small sundae; winners receive a large sundae for each member of their family (you can set a limit if you like). (Labor Day, End of Summer)

 

SUMMER IN THE CITY

Sell a series of merchants a coupon book with discounts to their attractions (or use it for value added); can be downloadable from the website. (Labor Day, End of Summer)

 

MALL-WIDE END OF SEASON SALE (“Good-Buy To Summer Sale”)

Sell a mall on putting everything on sale with day-long remote, music, antique car (or photo or stamp show, etc) and free mall gift certificate registration. (Labor Day, End of Summer)

 

DON’T FORGET TO ‘WAVE’ GOODBYE

Host a “station day” at a wave pool or give away beach equipment and a gas card for one last day at the beach/lake before the end of summer. (Labor Day, End of Summer)

 

SEE YOUR SNAP

Take pictures of listeners at your concerts/events and give them a card with your web address telling them the pictures will be online for download tomorrow morning. Sell the page and even space on the card. (Labor Day, End of Summer)

 

REDNECK YACHT CLUB PARTY

Sell this to a marina, boat dealer, or restaurant with waterfront access.  Present an evening of free refreshments, live music, cash bar and registration for fun-on-the-water prizes. (Labor Day, End of Summer)

 

WIFFLE BALL HOME RUN DERBY

Sell to a sporting goods store with a large parking lot. All balls hit into the designated home run area win gift certificates and are eligible for random grand prize drawing.  (Labor Day, End of Summer)

 

GARAGE SALE GURU

Garage sale expert guests on the morning show with pricing and other tips as a way to launch a Garage Sale page on your website. Sponsor the page and allow listeners to use PayPal to post their garage sale announcements for ½ the price of the newspaper. (Labor Day, End of Summer)

 

YOUR OWN STAGE

Home staging is hot and can help sell houses faster. Sell a promotion to a home staging company and a realtor that includes a page on your website with before/after staging pictures, links to sponsors, and a registration form where listeners can win free home staging and free home valuation. (Labor Day, End of Summer)

 

GET INTO THE GREAT OUTDOORS

Put together the ultimate camping/hunting prize package. Register listeners on-air, online and at sponsor locations. Prizes include: truck, camper trailer, ATV, mountain bikes, GPS, two-way radios, emergency radios, outdoor clothing, boots, tents, camp stoves, sleeping bags, lanterns, flashlights, camp cots/mattresses, backpacks, first aid kits, binoculars, freeze-dried food, beef jerky, etc. (Labor Day, End of Summer)

 

IS IT FOOTBALL SEASON YET?

Give away footballs, jerseys, copies of football movies/NFL Films DVDs, etc. Partner with an electronics store to give away a picture-in-picture big-screen TV. (Labor Day, End of Summer)

 

LAST CHANCE TO DO WHAT YOU DIDN’T GET TO DO THIS SUMMER

Sell packages to multiple clients with summer-based businesses – resorts, amusement parks, water parks, mini-golf, ice cream stores, boat rentals at the lake, picnic basket-related businesses, etc. For week after Labor Day, listeners call in to win coupons for something free from these businesses. (Labor Day, End of Summer)
MONDAY NIGHT FOOTBALL REMOTE IDEAS

Ideas for sales and programming for pitching a Monday Night Football remote: “First through Fourth Quarter” specials. During first quarter, get three wings for 1 quarter (25 cents). Second quarter get order of fries for 2 quarters (50s) etc. Half time is half price off something. Also, “Hundred dollar hike” where contestants hike a Nerf football through an opening at a distance of 25 feet (more/less) for $100 (or frequency equivalent). Football trivia at halftime. Karaoke at halftime. “Player’s Number Bingo” at halftime (station name/call letters across the top and players’ numbers down the columns). Recliner game: every time the score changes, draw another name with that person getting a T-shirt and being allowed to sit in the chair until another score. The person in the chair at the end of the game wins the recliner and TV. Score changes at the end are especially exciting. Sell also to a furniture store and electronics dealer. Insured contest for 100-yard run-back on opening kick of game and second half. (Labor Day, End of Summer)
PLAY GAMES THAT “FUN-UP” REMOTES AND CLUB APPEARANCES

Take games to play with listeners for prizes: Miniature Putt-Putt, Twister, Rock ‘Em Sock ‘Em Robots, even Pin the Tail on the Donkey. Or make up a timely variation tied to an event or a song…like Pin the Bass on Brad Paisley’s Fishing Rod instead of Pin the Tail on the Donkey. (Labor Day, End of Summer)

 

CASH COWBOY

Station’s “Cash Cowboy” makes one-hour remote stop appearances where listeners register to win cash drawings every 8 minutes and the grand prize of a trip to the National Finals Rodeo or other big cowboy event. (Labor Day, End of Summer)

 

INDIAN SUMMER GIVEAWAY

Sell to Indian Motorcycle dealer where listeners register to win Indian Cycle (new/used or for lease through the end of “Indian Summer” – approximately mid-October or any date you mutually agree on). Alternatively, give away tickets to see sports team near you that has tie-in to “Indian”-related mascot. Or use the name as a theme for a spot schedule you sell to an Indian restaurant. (Labor Day, End of Summer)

 

LISTENERS WILL GET A “KICK” OUT OF THIS…

Sell this to a merchant with a large parking lot or field. In an on-air game, listeners win one of (the station’s frequency) number of grids into which a contracted former college or professional kicker punts a football. In whichever grid the ball comes to rest, that person wins a pair of tickets to a big game. Additional sponsors can be tied in for consolation prizes, on-site vending, sampling during an autograph session, etc. Alternatively, sell this punt idea to multiple sponsors and have listeners register at sponsor locations using numbered entry forms. (Labor Day, End of Summer)

 

END OF SUMMER COUNTDOWN

Play back the biggest summer hits of all time all weekend. Offer list on your website. Optional tie-in: retailer who sells DVDs provides the biggest summer movies of all time for station to give away. (Labor Day, End of Summer)

 

SUMMER BLOCK PARTY WEEKEND

Play 2-3-song blocks of country’s best artists once or twice an hour. Give away their latest CDs and a grand prize of everything you’ll need to throw your own summer block party (food, grill, soft drinks, etc.). (Labor Day, End of Summer)

 

MYSTERY LOCATION GETAWAY

Give hourly clues on the air to the location of your mystery extended weekend getaway for two. Shoot for a trip every ¾ of a day to day-and-a-half. Alternate: pick a single resort and play Room Number High-Low (Mystery Room Number Getaway). Sponsor tie-ins include pick-up score sheets with bonus clues and discounts. (Labor Day, End of Summer)

 

ARE WE HAVING FUN YET?

For listeners who still haven’t had enough fun this summer, register callers at the sound of the on-air trigger to win a weekend concert getaway for two – tickets to out of town concerts Friday and Saturday nights with transportation and hotel included. (Labor Day, End of Summer)

 

WHAT? YOU DIDN’T GET A SUMMER VACATION?

Sell a promotion to a real estate agency, travel agency or nice resort not too far away. Register listeners to win a long weekend there after the Labor Day crowds have gone but before the official end of summer. (Labor Day, End of Summer)

 

END OF SUMMER FAMILY FUN

Sell a series of Family Fun nights to four different sponsors. Each Thursday night, broadcast live from a different family fun business (miniature golf, arcade, bowling alley, amusement park, ballpark, etc.). Give away station merchandise and register families to win ultimate family fun prize of a trip to Disney, backyard pool, family computer, etc. (Labor Day, End of Summer)

 

LAST SPLASH OF SUMMER

Sell this to a pool/spa dealer, especially now as business winds down. Mount a spa/small pool on the bed of a large pickup. Drive it around town and to remotes, letting listeners register to win a pool or spa…and inviting them to jump in our pool/spa if they wish! Announce where you’ll be in advance and encourage listeners to bring their suits! (Labor Day, End of Summer)

 

AND THE DOG DAYS CONTINUE…

Sell supermarket, hot dog suppler, home center, etc. for one-hour appearances, to give away free hot dog lunches until there’s some relief from the “Dog Days.” (Labor Day, End of Summer)

 

LAST ONE TO SUMMER CAMP

Sell sporting goods supplier on awarding trip to improve your skills/fantasy sports camp. www.GrownUpCamps.com serves as a clearinghouse for adult camps of all types. This type of vacation is on the rise with attendees to traditional camps being of all ages and fantasy camps typically a 45-54-year-old male. (Labor Day, End of Summer)

 

H-2-UH-O WEEKEND

Sell this promotion to a bottled water company and a water park where six-packs of bottled water and one-day passes to an area water park are given away all weekend. (Labor Day, End of Summer)

 

ILLEGAL CONTEST

Sell this to a mattress dealer or furniture store. Listeners remove the “do not remove under penalty of law” tag from their mattresses and bring them by sponsor locations where they attach them to a registration blank. One grand prize winner receives new mattresses for the family or bedroom furniture. (Labor Day, End of Summer)

 

CELEBRITY BIRTHDAY GAME

At a specified time each day, the morning show announces the name and birthday of a celebrity. Later, the midday talent takes a designated caller who has the same birthday as the celebrity to win a free birthday cake, flowers, balloons, etc. on their birthday. Sponsorable by baker, florist, movie theater, video retailer, etc. (Labor Day, End of Summer)

 

NO-POP TENT

During a pop night at an upcoming fair, arrange for a Parent’s Tent where country-loving parents can hang out while their kids are listening to the pop/rock act performing that night. Register all Tent visitors to win concert tickets to see a country act coming to town (or a flyaway to see a country act in a different city). (Labor Day, End of Summer)

 

STRESS RELIEVER

Sell to a boat dealer. Fill a boat with squeezable stress reliever balls; listeners register their guess as to how many balls are in the boat. Closest guess wins the boat and trailer. Sell one-hour Stress Reliever remotes where the boat filled with stress balls is towed to various client locations. Also works for car dealers. (Labor Day, End of Summer)
A MONTH OF SUNDAES

An ice cream store promotion where all sundaes are specially priced all month and customers can register to win a sundae every Sunday for a year. (Labor Day, End of Summer)

 

CLUB WET

Sell a remote to a water park for a family night of water park fun plus country music, dancing and prizes featuring your talent and plenty of station freebies. (Labor Day, End of Summer)

 

BELLY FLOP CONTEST

Sell to a water park as a summer-extender. Have celebrity judges. Winner receives family membership next year. (Labor Day, End of Summer)

 

FOOTBALL FANTASY TRAINING CAMP

Listeners register to win a trip for two to NFL (or college) football camp to see workouts, scrimmages, etc. Sell as a listen and/or register to win. Qualifying prizes can be day at a gym, hot football book from bookstore, etc.

 

MOVIE MARATHON

Wind up summer with blockbuster movie marathon. Team with local movie theater to show all the big summer movies back-to-back for 24 hours straight in one of their theaters; or offer one each day for a week at a special time and price. Listeners win tickets to get in; alternatively sell tickets at a discounted price. Offer special deals on refreshments; play “lucky seat” for station prizes and movie posters. (Labor Day, End of Summer)

 

PAGER PAYOFF

Listeners send you their pager numbers; each morning a number is called at random. Listeners win prizes for calling back within a specified amount of time – free paging service, voice mail service, or cell phone time.  Sponsorable. (Labor Day, End of Summer)

 

ULTIMATE CONCERT TICKET UPGRADE

Listeners who win concert tickets all month are qualified to win end of summer tickets to concert in another town – including airfare, hotel, cash. (Labor Day, End of Summer)

 

CAR PHONE QUIZ

Callers on car phone must come up with 5 automobile related items in 10 seconds as clock ticking SFX plays in the background. Examples: five items found in our glove compartment, five foreign cars, five major state roadways. Sell to car-related sponsors by giving away their prizes (3 correct wins car wash, 4 an oil change, etc.) (Labor Day, End of Summer)

 

SWING NIGHT

Family event with local ballclub or arcade with batting cage for “Swing Night.” Listeners can “swing for the fences” with home run hitting contest before game (or getting the most hits in the batting cage).  Have T-Ball contest for small fries. Award baseballs autographed by the staff and some players. (Labor Day, End of Summer)

 

HOST ON-LINE CHATS

Each month, offer subjects of interest to different segments of your target.  Feature a special guest, follow-up offers for those who participate and a re-cap elsewhere on your site. Sell it using a combination of sponsored on-air promos and site banners. (Labor Day, End of Summer)

 

FANTASY FOOTBALL DRAFT DAY

Sell a sports bar on hosting a drafting night out for fantasy football players. Offer food and (of course) draft beer specials. (Labor Day, End of Summer, Football)

 

LEAF BLOWER OLYMPICS

Set up an obstacle course in a local park (or parking lot), and let listeners use leaf blowers to move footballs through the course. Or have leaf blower races, where listeners compete to see who can move their football from Point A to Point B the fastest using only their leaf blower. Listeners can bring their own leaf blowers and you can also register a limited number of listeners to use one of yours. Sponsors include hardware/home improvement store (for the leaf blowers), sporting goods store (for the footballs), grocery store or catering company (for the food) and somebody to provide the grand prize, which could be lawn care equipment/service or season tickets to a local football team. If you get enough people participating, you could get good TV coverage out of it. Aim high! Or, for “green” Olympics, substitute rakes for leaf blowers. (Labor Day, End of Summer)

 

I’LL NEVER RAKE LEAVES AGAIN…AT LEAST NOT THIS YEAR

Partner with a lawn care/landscaping company for yard service – including leaf-raking – for the entire fall. Give away leaf blowers and rakes as runner-up prizes. (Labor Day, End of Summer)

 

CMA TRIP

Now’s a good time to begin planning both a trip giveaway and a TV buy for the November CMA’s if those are in your strategic plans. (CMA, Fall)

 

NEW MODEL CAR GIVEAWAY

Sell auto dealer on a “preview weekend” where the new models will be on display. Treat like a Hollywood premiere with red carpet, photographers taking pictures of potential customers sitting in/posing with new cars, refreshments, etc. Everyone is registered to win new-in-the-box model cars with one winner to receive a new model lease. (Fall)

 

FALL “THEY’VE GONE OFF TO COLLEGE” GARAGE SALE

Rent fairgrounds for giant garage sale. Sell packages for vendors and charge nominal fee for those selling items. Insure clean-up by offering to donate anything not sold (that the sellers don’t want to keep) to charitable organization that agrees to pick up items. (Fall)

 

RAKE IT IN

Sell to a lawn service and/or Lottery. Listeners win 20 Lottery tickets and qualify for leaf-raking service for the rest of the year. (Fall)

 

OF ALL THE FALLS, THIS IS THE BEST

Sell a charter bus company on a multi-day trip to Niagara Falls or to a day trip significant waterfall in your area. Or sell a schedule to a water park for their last weeks of operation with a grand prize trip to a major US waterfall. (Fall)

 

I’D FALL FOR YOU AGAIN

Use this name to sell a promotion to: 1) a photographer who takes new picture of happy couples, 2) romantic restaurant with new fall menu, 3) romantic hotel/spa/getaway for couples, etc. (Fall)

 

WE HOPE YOU FALL REALLY, REALLY FAR

Sell theme for spot schedule to skydiving or bungee-cord business. (Fall)

 

FALL PREMIERE PARTY

Join with an electronics dealer and register listeners to win home theater system/party at their house on the night of the fall premiere of their favorite show. Alternately, tie in an electronics dealer and a local TV station and have the party the night of the premiere of a show the network is hyping. (Fall)

 

FOOTBALL TV SEASON KICKOFF

Team with cable or satellite provider to give away an NFL or college football season-long package. (Fall, Football)

 

FALL TV PROMOTION

Take advantage of high TV viewership/media exposure during TV’s season premieres. Lock up local affiliate now for “watch, listen and win” promotion to begin in about 60 days. In exchange for promoting TV lineup, get your morning show on split-screen, :10 promo over closing credits, or local evening newscast. Less desirable but OK if it’s all you can get, is a crawl. Also, negotiate for a listener to be sent to a taping or a trip to network headquarters in NY or LA.  Or give away “Premiere Parties” in listener’s home with catered food, giant TV, etc. Additional sponsor tie-ins include TV/electronics dealers, TV-friendly snack foods, recliner dealers, etc. (Fall)

 

FALL WARDROBE

Sell contest to clothing store where listeners win new fall clothes. Or hold clothing swap where listeners bring in clothes that are in good condition but no longer worn to be donated to needy and receive discount coupon. Plus all can register to win new clothes. (Fall)

 

FALL BACK CLOCKS

Order inexpensive watches/clocks with your logo on to give away when Daylight Saving Time ends. Great way to get call letters in house/on person/at work, etc. (Fall)

 

FALL FIX UP

Join with home improvement center or contractor for Fall Fix Up promotion. Qualifying prizes can be small tools; grand prize a large gift certificate to a home improvement store or services from a contractor. Alternately, sell a joint promotion to several home improvement services businesses (gutter cleaning, landscaping, painting, etc.) and have listeners register to win services from one of the participating sponsors. (Fall)

 

FALL FOLIAGE

Team now with a bus company, rental car company or car dealer to offer a sightseeing tour of the fall foliage close to you. May include cozy lunch or overnight stay. Let one of your personalities (and their spouse if they have one), host the trip. Involve sponsors and other appropriate vendors (gasoline, snack foods, restaurant chain, luggage company, digital or traditional camera companies or film processors, etc.) as co-sponsors. (Fall)

 

FALL FOLATE

Sell a health food/vitamin store on a remote where station can take listeners on a tour of the latest health food products for fall. Offer high blood pressure screening or other easy medical service during the remote; have a doctor on hand to talk about the benefits of vitamin supplements and offer advice. (Fall)

 

FOOTBALL U

Plan a “Football University” at a local sports bar where the husbands can watch the game and the women can learn about the sport and visit with friends. Get a local football celebrity (coach or player) to teach game, explain strategies, etc. Invite with female-friendly sponsors to participate with giveaways and co-sponsor the grand prize of a trip