Fall Rituals: Raking and Writing

Fresh, fun, topical imaging on your station stands out like a just-raked yard in fall. And this time of the year provides plenty of opportunities for writing (and raking).

What will you write for: Halloween, Election Day, the change from Daylight Savings Time, Veterans’ Day/Remembrance Day, Thanksgiving, Black Friday, Christmas, and New Year’s Eve/Day?

Put a stationality spin on your writing, have fun, attract attention. Sound real and listener-focused. Communicate core values. Be brief, sincere and creative.