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The Secret Sauce of Successful PDs and Stations
- 11/07/2011
- Posted by: Mike O'Malley
- Category: radio programming
No CommentsHow would you describe a successful programmer? What advice would give aspiring PDs? What’s THE secret to a successful station? Radio Ink Editor-In-Chief Ed Ryan asked me these questions in last month’s magazine. Here’s how I answered plus a little post-interview elaboration. Feel free to share your thoughts and experiences as well. #1 – How
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Crossing Paths: Country’s Millennial vs. Boom Era Music
- 06/11/2011
- Posted by: Mike O'Malley
- Category: country music, country radio, radio programming
Albright & O’Malley‘s Roadmap 2011 (our 5th annual online perceptual) continues to provide valuable insights into where country radio is at the moment and where it is headed. One part of each study is devoted to music, more specifically, trending the listener appeal of various music clusters. At CRS 2011 we revealed some top line data* that showed
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Your New Favorite Filter?
- 06/03/2011
- Posted by: Mike O'Malley
- Category: country radio, radio programming
Here’s a filter to get a fast read on value of something: ask, “Does Anybody Care?” One PD and I use this filter all the time. For the most part, items that pass the filter get on the air. Things that get a “Nobody cares,” don’t. In our filter, “Nobody cares” is defined as unremarkable,
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Look at Me! Lok at Me! The Power And Value of Spectacle
- 02/19/2011
- Posted by: Mike O'Malley
- Category: radio programming
Professional wrestling, Lady Gaga and Jeopardy – they all “get” the power of “Spectacle.” Spectacles cut through noise, attract attention, generate audience, and cause talk even if for just a short period of time. Last week’s Jeopardy “Watson” spectacle combined myth (“man vs. machine”), familiar characters in unfamiliar roles (retired champions not only playing each
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The Long Life Span of Kind Words and Dismissive Behavior
- 02/09/2011
- Posted by: Mike O'Malley
- Category: air talent, country radio, DJs, radio programming
Last week I got the chance to say thank you in person to Willard Scott for a simple act of kindness and professional courtesy that he did more than 20 years ago. It was 1987 and I was the new PD at WYNY in New York City. That night at midnight, we’d flipped the then
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Better Than Resolutions: Three Words for 2011
- 01/02/2011
- Posted by: Mike O'Malley
- Category: radio programming
I was never into the resolutions thing. Resolutions are too restrictive, too negative, and too artificial. However Chris Brogan’s recent post about picking three words and using them to help focus your (our your businesses’) actions for the coming year struck me as practical, positive, and encompassing, promoting self-improvement, growth, forward progress and experimentation. Here are three words
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Growing You Audience in 2011: Try a Wii Bit of Subtraction
- 12/30/2010
- Posted by: Mike O'Malley
- Category: country radio, radio programming
When we think about growing audience, we often think about adding things. In fact, subtraction is often a better strategy. I thought about this as I read a post-Christmas Tweet from someone expressing disappointment that their Wii didn’t play Blu-rays. Granted, a Wii with a Blu-ray player could be useful for some owners, but having
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Database Membership: So Few Contributing So Much
- 12/07/2010
- Posted by: Mike O'Malley
- Category: radio programming
For plenty of businesses (radio included), a small number of consumers account for a disproportionately large percentage of consumption. So it’s not surprising that our database, texting and points programs are subject to the same principles. Still, seeing the statistics on station database/club participation that DMR Interactive President and COO Tripp Eldredge shared today at the Arbitron fly-in
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“Black Friday” Radio: Urgency, Anticipation and Mood
- 11/26/2010
- Posted by: Mike O'Malley
- Category: country radio, radio programming
Ask a consumer psychologist about the factors that drive Black Friday and you’ll likely hear about urgency, anticipation, and the shopping experience. Urgency – Stores’ short, special sale hours, promotions, limited supplies and real, artificial or implied scarcity driving consumer feelings of “get it now” or “miss out on today and you’ll be sorry.” Anticipation – Store strategies that have consumers looking forward
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Six Attributes of Premium Brands: How Many Does Your Station Have?
- 07/09/2010
- Posted by: Mike O'Malley
- Category: branding, radio programming
I really like Starbucks’ coffee. I seek it out (fortunately that’s not usually difficult) and willingly pay more for it.To me it’s a unique coffee experience (especially the rich, earthy, smoky, intense and satisfying French Roast) that’s well worth the reasonably higher price. I like to share my Starbucks experiences with other Starbucks fans and in turn hear what they enjoy. Even outside of the