Jaye Albright
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Using a Mental Scale to Balance Your Creative and Analytic Thinking
- 03/30/2015
- Posted by: Mike O'Malley
- Category: radio programming
No CommentsI can’t recall a time in my radio career – as Programmer or Consultant – when I didn’t think that the PD’s chair was the best seat in the house. The PD’s office remains the place where magic happens (or should). It’s the place where the merging of analytic and creative thinking produces an offspring
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Need a Challenge in 2015? Try these Two
- 01/08/2015
- Posted by: Mike O'Malley
- Category: management, radio programming
It seems that hardly a daypart goes by this time of year when you don’t encounter some sort of “resolution-for-the-new-year” piece. This isn’t one of those – at least not exactly. Instead it’s a two-fold challenge not just for this year but for years to come: “What new things will you learn and how will
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TSL: Profiting from a Limited Time Only Strategy
- 10/23/2014
- Posted by: Mike O'Malley
- Category: marketing, radio programming
“The problem with your business,” the consultant explained, “is that your customers are saying, ‘If I don’t buy from you today, I’ll buy from you tomorrow.’” That discussion wasn’t about radio, but it certainly could have been. Each time a listener decides to listen tomorrow instead of today, the opportunity for an additional listening occasion
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For Country Radio Holidays Are An Opportunity to Connect
- 07/01/2014
- Posted by: Mike O'Malley
- Category: country radio programming, holiday programming, radio programming
A few years back A&O&B asked Arbitron what we could learn about July 4th listening. The company’s Jenny Tsao was kind enough to dig into this for us and shared some information that is worth revisiting. From the data we learned that: 1 – Compared to a full week, 12+ listenership for the 30 PPM markets in
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5 Ways McDonald’s Can Help You Raise the Bar
- 06/18/2014
- Posted by: Mike O'Malley
- Category: radio programming
What if every break you did, or every piece of imaging you aired, or every idea you gave to a client was subject to a 1-10 scale where 10 meant “set the world on fire?” Exposing ideas to such a scale is one of the steps in the creative process for McDonald’s lead advertising agencies
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Pressed for Time: A&O&B Quick Links
- 04/30/2014
- Posted by: Mike O'Malley
- Category: radio programming
It’s rare to talk to a GM, OM or PD who isn’t pressed for time. Perhaps why this post from Seth Godin caught my eye: running out of time is a euphemism for “it wasn’t important enough.” I’ll bet if we polled 100 programmers and talent, most would place “their show” or “what’s on the air”
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Polishing the Brand with Shared Values
- 04/09/2014
- Posted by: Mike O'Malley
- Category: branding, radio programming
“Does this polish the brand?” That’s a question we encourage our stations to ask themselves as they consider any additions (or subtractions) to their products. It’s a good question that encompasses: Is this “on brand” (i.e., consistent with the station/brand values?) Does it match the values and expectations of the audience? Does this enhance or
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Hearing vs. Listening: Providing Quality Feedback to the Question, “Did you hear the show today?”
- 03/28/2014
- Posted by: Mike O'Malley
- Category: air talent, coaching, radio programming
“Did you hear the show today?” is an oft-asked question talent poses to programmers, managers and consultants. Their expectation is usually for a “yes” followed by some feedback. It sounds nit-picky, but the better question would be, “Did you listen to the show today?” Hearing is passive but listening is active and Critical Listening
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Music Discovery Spans Country Demos Though Who Is Being Discovered Varies Considerably
- 02/21/2014
- Posted by: Mike O'Malley
- Category: country music, radio programming
A & O & B’s Roadmap 2014 – our just-released annual online perceptual of some 9,000 country fans – included an in-depth look at music discovery. Nearly 58% of the 18-54 respondents said they had “discovered a new artist in the past 12 months that is becoming one of their favorites.” 90% said they had
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Being In Sync: Taking Advantage of Events that Bring Us Together.
- 02/02/2014
- Posted by: Mike O'Malley
- Category: imaging, radio programming
If you need any extra encouragement to “capture the moment” at your station, here’s a timely read from Seth Godin’s blog. It’s about the dwindling number of “group mania” events like today’s Super Bowl and how they serve as vehicles to helps us prove to ourselves and others that we’re in sync and “belong.” We may