-
Staples’ Formatics
- 05/31/2006
- Posted by: Mike O'Malley
- Category: radio programming
No CommentsSubtraction has led to a big addition at Staples. Last year, profits jumped 18% (Business 2.0, June 2006) at the office supply store, even though there’s a lot less to buy there these days. Customer research led Staples to simplify their in-store shopping experience. Gone are some 800 non-core items like Britney Spears backpacks. In
-
“Caring” As A Strategy for Managers and Talent
- 05/08/2006
- Posted by: Mike O'Malley
- Category: air talent, DJs, radio programming
My visit to see my parents this past weekend included a couple of trips to Starbucks and some local radio consumption. Saturday morning I was listening to WIOD’s Aron Bender interview author A. J. Scribante (“Shelf Life: How an Unlikely Entrepreneur Turned $500 into $65 Million in the Grocery Industry) – not because I have
-
Avoiding TV’s Rerun Blues
- 05/04/2006
- Posted by: Mike O'Malley
- Category: radio programming
It’s easy to simply blame new media competition for TV’s on-going ratings slump. But, postulates Media Life’s Kevin Downey (January 5, 2006), TV itself may be its own worst enemy by increasingly relying on reruns. Downey notes that reruns used to account for about 15% of programming in the early 1980s. Now, amidst and ever
-
What If Ron Howard Produced Your Show?
- 04/28/2006
- Posted by: Mike O'Malley
- Category: radio programming
I’m mostly a generator but I like playing the role of reactor, too. So after reading an article titled “Investing Lessons From Hollywood” (kathy kristof, LA Times, Kathy.kristof@latimes.com), I substituted “Show Development” for “Investing” and came up with the following. Thanks, Kathy for the idea (her words and those of associate producer Alan Haft are
-
Being There
- 03/19/2006
- Posted by: Mike O'Malley
- Category: radio programming
A while back I wrote at length about Value Based Programming. One of the tenets I addressed was the importance of providing a unique and personal experience for listeners. Listeners want one-to-one not “from the stage.” They desire stations to understand who they are and what they want and create programming accordingly, not simply deliver