Jaye Albright
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Taking a Bite out of a Market Leader: What a Sandwich Chain Can Teach Us
- 06/12/2015
- Posted by: Mike O'Malley
- Category: country radio, marketing, radio programming
No CommentsTaking a bite out of a market leader Shifts in listener and consumer loyalty happen all the time but they always seem newsworthy when “suddenly” a top performer is dethroned.In reality, many of these abrupt declines may have actually been months, years, or even decades in the making. Some of these are the end result of
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TSL: Profiting from a Limited Time Only Strategy
- 10/23/2014
- Posted by: Mike O'Malley
- Category: marketing, radio programming
“The problem with your business,” the consultant explained, “is that your customers are saying, ‘If I don’t buy from you today, I’ll buy from you tomorrow.’” That discussion wasn’t about radio, but it certainly could have been. Each time a listener decides to listen tomorrow instead of today, the opportunity for an additional listening occasion
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Thoughts from the Great Guerrilla Marketer
- 10/12/2013
- Posted by: Mike O'Malley
- Category: marketing
I don’t remember when I first read something Jay Conrad Levinson wrote. I do remember though that it made me a fan. Having read Seth Godin’s blog last night that Jay – a former VP and Creative Director at the J. Walter Thompson and Leo Burnett advertising agencies – had passed away, I went to the office and pulled out my copy
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Effective Billboards Part 2: Positioning a Show with a Word and a Gesture
- 11/13/2012
- Posted by: Mike O'Malley
- Category: marketing
The leaves have fallen and the billboards have risen. It must be the November TV sweeps. Clean, minimal word count, attention-getting/stand-out-ability, asking for action directly or indirectly, and having a post-impression ‘afterglow’ are traits of effective billboards. The bright yellow on this Fox 5 board pops, while the iconic gesture and the portmanteau (the “aaayyy” is implied) do
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Effective Emails Start with Strong Subject Lines
- 09/25/2012
- Posted by: Mike O'Malley
- Category: marketing, radio programming
The likelihood of listeners opening up one of your emails is improved with a great subject line. Here’s a good one from 3-time ACM Station of the Year winner (and long time A&O partner), Cat Country 98.7 in Pensacola, FL. Subject: OPEN this email and you might win Zac Brown Tickets A subject line like
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A + B = $
- 11/23/2010
- Posted by: Mike O'Malley
- Category: marketing, radio, social media
It’s one thing to use social media to market to people who are aware of who you are and what you’re selling. But what about those who don’t yet know about you or don’t yet know that they need your product? That’s the subject of this Chris Brogan post, “Two Sides of Marketing,” which could be a great
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GROWING SECOND TIER BRANDS
- 04/25/2010
- Posted by: Mike O'Malley
- Category: marketing, radio programming
All brands are not created equal. If you are part of a large cluster, you may know this first hand. Some stations in your building, though they are profitable and deliver a quality product may, because of their position in the cluster, not have access to the resources available to their sister stations. Lack of
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Remembering (or not) Your Best Christmas Gifts
- 12/10/2007
- Posted by: Mike O'Malley
- Category: marketing, radio, radio programming
Reporting that 41% of people can’t remember the best gift they received last Christmas, a company called Excitations.com has set out to change that by selling gifts that won’t easily be forgotten. The company’s ‘experiential gifts’ – gifts that require active participation by the recipient – include balloon and helicopter rides, rafting and skydiving, high
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