Jaye Albright
206 498 6261
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Can Philanthropy be a marketing strategy? Yes and No.
- 01/14/2023
- Posted by: Mike O'Malley
- Category: country radio, country radio programming, local radio, marketing, Uncategorized
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$50-million. That’s how much money Country Radio raised for St. Jude’s in calendar 2021. This past December alone, the giving exceeded $15-million. And that’s besides the tens of thousands of dollars, man-hours, and awareness-building efforts Country stations contribute throughout the year to (most likely) hundreds if not thousands of local worthy charities and causes, thus
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Marketing “PhD” (Pays huge Dividends)
- 08/18/2022
- Posted by: Mike O'Malley
- Category: email marketing, marketing, radio, Uncategorized
With creative thinking and modest time investment, you can earn your Marketing PhD – marketing that Pays huge Dividends.
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Staving Off the Grim Format Reaper
- 01/13/2022
- Posted by: Mike O'Malley
- Category: country radio, country radio programming, marketing, radio
It happens every year around this time. After some predetermined amount of stunting, we greet the new year with a list of stations changing their name, format, or direction. Listeners usually lament the demise. “I always used to listen to them.” “They were the soundtrack of my life.” “I learned to love music (or talk,
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Your Station’s Most Powerful Marketing Weapon Is You
- 10/22/2020
- Posted by: Mike O'Malley
- Category: country radio programming, marketing, radio, radio programming, Talent
Many of my favorite station meetings involved strategic planning for the future – especially marketing and promotion. There were TV spots to write and cut, outdoor creative to be completed, social and digital campaigns to be laid out, and contests and promotions to be readied for launch. That’s not the norm of late, especially when
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How Your Station Can Tap Into the Incredible Power of Recognition
- 11/30/2019
- Posted by: Mike O'Malley
- Category: advertising, coaching, management, marketing, Thanksgiving
Thanksgiving seems like the perfect time for the recognition of others and to share a reciprocal “thank you.” In this case, the thanks goes to Lamar Outdoor. They gifted Cat Country 98-7 Pensacola (WYCT) multiple billboards congratulating the station on its most recent CMA Station of the Year award. For sure Cat Country is a
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#ChickenWars: Y’all Capitalizing?
- 08/26/2019
- Posted by: Mike O'Malley
- Category: advertising, branding, country radio programming, marketing, radio programming
As your’e reading this, #ChickenWars is delivering the ultimate marketing fantasy. Imagine that your brand is being seen and talked about by hundreds of thousands of people. And that this social talk/exposure has not just raised awareness of your product but it has simultaneously and instantaneously resulted in a dramatic spike in your product’s consumption.
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Shark Week: A ‘Finny’ Thing Happened on the Way to the Marketing and Promotions Meeting
- 07/29/2019
- Posted by: Mike O'Malley
- Category: country radio programming, marketing, Nielsen ratings, radio programming
Sunday, July 28th marks the beginning of the 31st annual Shark Week on the Discovery Channel. 31 years. Yes. I know. But strong ratings (39.4 million viewers last year good for 4th among 18-49 according to Nielsen) and a decade of buzz worthiness qualifies Shark Week as an actual “thing.” In fact it’s enough of
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Do More with Less by Empowering Your Superfans
- 03/03/2019
- Posted by: Mike O'Malley
- Category: branding, marketing, Nielsen ratings, radio programming
Doing more with less has been radio’s new normal for a while now. Every aspect of a station is impacted, but especially when it comes to growing an audience and fan base. If you have a marketing budget to help you out, awesome. Use it wisely. However if you don’t, there’s still a place to
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Showcase Your Station this Summer: 5 Marketing Lessons from the Vegas Golden Knights
- 04/30/2018
- Posted by: Mike O'Malley
- Category: marketing, radio
If you were in Las Vegas earlier this past April for the NAB (or for any reason), you might have done a double-take. Let me clarify. Las Vegas offers plenty of reasons to take a second look at something, but the above advertising piece for the Vegas Golden Knights NHL team is what I’m talking
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Your 5 Step Plan for Making New Friends this Summer
- 05/26/2017
- Posted by: Mike O'Malley
- Category: marketing, radio
From fairs to concerts and beyond, summers offer stations increased opportunities for interacting with listeners and potential listeners. So an appropriate question for this weekend is, “What is your plan for the summer?” A great plan isn’t just about where you’ll be and when, but what you’ll accomplish while you’re there. Especially when it comes
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