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  • From Audience Killer to Great Radio in Two Steps

    • 10/05/2010
    • Posted by: Mike O'Malley
    • Category: air talent, coaching, country radio, radio
    1 Comment

    The well-intentioned representative from (insert name of local charity here) comes to your studio and wants to tell you in great detail how your listeners can help out or make a donation. Unfortunately, a lot of listeners didn’t hang around for the specifics because they were never motivated to participate in the first place. An

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  • The 50 Minute Oil Change

    • 07/20/2010
    • Posted by: Mike O'Malley
    • Category: air talent, coaching, DJs
    No Comments

    Thanks to all who attended the standing room only panel Tommy Kramer and I presented Friday, 7/16/10 at The Conclave. And a very special thanks to all who created a video for us to share (credits in parentheses). Your efforts were appreciated by us all! In creating the panel, Tommy and I wanted to share

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  • GETTING TO KNOW YOU

    • 07/05/2007
    • Posted by: Mike O'Malley
    • Category: air talent, coaching, DJs
    No Comments

    What are the names of some of the people who’ve waited on you at McDonalds? Or the cashiers at the supermarket where you shop? Or the person who reads your water meter? We see it all the time, but it’s still mildly shocking (and discouraging) to see the blank expressions on the faces of people

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