Jaye Albright
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Quick Checklist for A-B-ing Your Competitors
- 11/30/2011
- Posted by: Mike O'Malley
- Category: branding
No CommentsThis week we got a preview of a new study of PPM data from Arbitron in conjunction with Mediabase and Inside Radio which showed country stations, whether ranked first or tenth, had similar patterns of spinning currents. Regarding the percent of top-10-charted songs played IR notes, “The percentages hardly vary whether the station is No. 1 in
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Making Fans “Off the Field”
- 06/25/2011
- Posted by: Mike O'Malley
- Category: branding, country radio, DJs
The big crowd at Yankee Stadium showed that they remembered him with something just short of a standing ovation as he walked to the plate. JasonGiambi paused just outside the batter’s box to acknowledge us by touching his hand to the brim of his batting helmet. Then he promptly hit a rifle-shot home run to
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Six Attributes of Premium Brands: How Many Does Your Station Have?
- 07/09/2010
- Posted by: Mike O'Malley
- Category: branding, radio programming
I really like Starbucks’ coffee. I seek it out (fortunately that’s not usually difficult) and willingly pay more for it.To me it’s a unique coffee experience (especially the rich, earthy, smoky, intense and satisfying French Roast) that’s well worth the reasonably higher price. I like to share my Starbucks experiences with other Starbucks fans and in turn hear what they enjoy. Even outside of the
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One Video, Four Benefits
- 11/03/2009
- Posted by: Mike O'Malley
- Category: branding, radio
Doing good for others. Having fun. Getting noticed. Enhancing your brand. One well-done video. Four big benefits.
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Brand O
- 05/13/2008
- Posted by: Mike O'Malley
- Category: branding, radio programming
Eight years ago, about the time the Oprah magazine debuted, I wrote about Oprah as a brand and suggested these radio applications: 1. Discover what makes you special to your consumers and deliver that uniqueness on as many platforms as possible. 2. Only engage in those things that reinforce your brand’s positives. Never compromise your
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Seeking Elmo
- 04/22/2008
- Posted by: Mike O'Malley
- Category: branding, radio, radio programming
Changing tastes, lagging brands, increased competition, evolving consumers, and increasing difficulty in attracting your target’s attention: sounds like this could be a list of challenges facing any number of industries including ours. In this case though, we’re talking about the toy industry and Mattel and its Fisher-Price line in particular. Today’s Wall Street Journal noted
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Lost and Found
- 04/09/2008
- Posted by: Mike O'Malley
- Category: branding, radio, radio programming
Starbucks has been underplaying its expertise says CEO Howard Schultz (http://online.wsj.com/article/SB120761010035596407.html?mod=mm_hs_marketing_strategy). Somewhere between opening stores and inventing new Frappuccino flavors, Mr. Schultz says the company’s expertise in coffee selection and roasting – what the company believes to be a strong competitive advantage – was downplayed. Now, with its new “Pike Place Roast” debuting today, the
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