Jaye Albright
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Making Your Station Part of the Conversation
- 10/08/2019
- Posted by: Mike O'Malley
- Category: branding, country music, country radio, radio programming
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It’s a no brainer: making your station part of the conversation is good business. However if you’ve been in country for any length of time you’ve probably encountered these sorts of conversations when it comes to our format: I like most music but I don’t understand country Is that the same as country and western?
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#ChickenWars: Y’all Capitalizing?
- 08/26/2019
- Posted by: Mike O'Malley
- Category: advertising, branding, country radio programming, marketing, radio programming
As your’e reading this, #ChickenWars is delivering the ultimate marketing fantasy. Imagine that your brand is being seen and talked about by hundreds of thousands of people. And that this social talk/exposure has not just raised awareness of your product but it has simultaneously and instantaneously resulted in a dramatic spike in your product’s consumption.
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Losing a Brand: How People Say Goodbye Reveals A Lot
- 06/12/2019
- Posted by: Mike O'Malley
- Category: branding, radio programming, Twitter, WPLJ
95-5 WPLJ in New York City rode off into the sunset last week. The station had a storied history in the market, and the talent that passed through its doors could fill a lot of pages in a “Who’s Who” of major market DJs and program directors. Listeners were quick to react to losing a
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Powerful Phrases that Motivate
- 04/16/2019
- Posted by: Mike O'Malley
- Category: baseball, branding, Chicago Cubs, coaching, management, radio programming
Over the years I’ve spent a lot (LOT!) of time watching and talking baseball. It’s not only because of my love of the game, but because – for me – baseball has valuable lessons for life and for radio. Over the years I’ve shared many things baseball has taught me – especially things that are
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Do More with Less by Empowering Your Superfans
- 03/03/2019
- Posted by: Mike O'Malley
- Category: branding, marketing, Nielsen ratings, radio programming
Doing more with less has been radio’s new normal for a while now. Every aspect of a station is impacted, but especially when it comes to growing an audience and fan base. If you have a marketing budget to help you out, awesome. Use it wisely. However if you don’t, there’s still a place to
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Tagline Thinking: 5 Ways to Create A Competitive Advantage
- 11/29/2018
- Posted by: Mike O'Malley
- Category: branding, radio programming
One way to find out how a brand wants to be perceived is to check its tagline. A strong tagline needs to be relevant and meaningful to the target. A good one, like Wal-Mart’s “Save money. Live better,” is helpful in defining who you are as a brand and what you’re famous for. Such taglines
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Polishing the Brand with Shared Values
- 04/09/2014
- Posted by: Mike O'Malley
- Category: branding, radio programming
“Does this polish the brand?” That’s a question we encourage our stations to ask themselves as they consider any additions (or subtractions) to their products. It’s a good question that encompasses: Is this “on brand” (i.e., consistent with the station/brand values?) Does it match the values and expectations of the audience? Does this enhance or
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PD “Muscle Memory” – A 5-Point Filter for Evaluating Daily ‘Opportunities’
- 06/28/2013
- Posted by: Mike O'Malley
- Category: branding, radio programming
Using repetition to teach your body how to do something is a pretty simple way to think about muscle memory. Through repetition you can become very good (or in some cases, bad) at something – even if you go for a period where you don’t use those skills. While muscle memory is actually a type of
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Quick Marketing and Promotional Checklist
- 02/28/2012
- Posted by: Mike O'Malley
- Category: branding
As you finish putting together your spring marketing and promotional plans, try running your ideas through these eight filters: You know exactly who are you trying to reach (you may have multiple targets) and what the desired outcome from your efforts is for each target. All aspects of your plan have a positive (or
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Trying to Turn the Titanic: What We Can Learn from Sears
- 01/28/2012
- Posted by: Mike O'Malley
- Category: branding, radio, radio programming
There’s no shortage of experts weighing in on what Sears should do following its announcement last month that it will close up to 120 stores. I’m neither a retail nor financial expert. But I find Sears’ trials relevant because there is much to be learned from studying second-tier brands and declining brands but also because
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