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GETTING TO KNOW YOU
- 07/05/2007
- Posted by: Mike O'Malley
- Category: air talent, coaching, DJs
No CommentsWhat are the names of some of the people who’ve waited on you at McDonalds? Or the cashiers at the supermarket where you shop? Or the person who reads your water meter? We see it all the time, but it’s still mildly shocking (and discouraging) to see the blank expressions on the faces of people
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ASSET MANAGEMENT
- 06/20/2007
- Posted by: Mike O'Malley
- Category: radio programming
Periodically reviewing your assets and how they’re being managed is good financial AND programming advice. Listeners are often “top-line information” evaluators, being aware of only a limited number of things about your station and basing their listening decisions on these and little else. Hopefully what they know about you minimally includes your biggest plus points,
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“Resolving” to be a Better Programmer
- 01/03/2007
- Posted by: Mike O'Malley
- Category: radio programming
Seven years ago I wrote “25 New Year’s Resolutions for PDs and OMs.” It generated a lot of positive feedback and many said they referred to it throughout the year. Each December since then, I’ve made it a tradition to add five new resolutions to the original list. This year’s additions bring the total to
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Now Arriving On Platform Three
- 12/23/2006
- Posted by: Mike O'Malley
- Category: radio programming
Businesses that communicate well across multiple platforms are more likely to generate sales than businesses that don’t communicate as well. That’s true of course for radio, too. For businesses, platforms can include web sites, brick and mortar presence, ease of purchasing, physical and virtual catalogues, delivery, customer service and more. A sub-standard performance in any
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Turkeys and Timetables
- 11/15/2006
- Posted by: Mike O'Malley
- Category: radio programming
It’s a bit like the chicken and the egg question. Do the media drive consumers’ timetables when it comes to the holidays, or are consumers’ personal timetables simply reflected by the early holiday ads, sales and mass media content we see each year? More importantly, what does this mean for the show you’re going to
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Sometimes It’s The Little Things
- 10/29/2006
- Posted by: Mike O'Malley
- Category: radio programming
Sometimes it’s the little things that make the big difference. Ask the Detroit Tigers – a great team undone in large part by their failure to execute the basics when it mattered most. While stand-out performances from big stars can be important, winning also requires executing the routine plays, the fundamentals, the mundane tasks that
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Coaching Talent: Lessons From A Kindergarten Teacher
- 10/07/2006
- Posted by: Mike O'Malley
- Category: DJs, radio programming
Karen Ginty knows a lot about coaching talent. She doesn’t know that, but it’s true. Karen is a Kindergarten teacher in Monmouth Beach, New Jersey and she’s just been named the state’s 2006 Teacher of the Year. Here are six of her guiding principles: 1 – Be a nurturer2 – Provide a safe environment3 –
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The Surprising “Real” Reason to Rehearse
- 09/24/2006
- Posted by: Mike O'Malley
- Category: air talent, DJs, radio programming
We’ve all heard it. In fact we’ve all heard it too many times: a great idea that just doesn’t come off on the air as powerfully as it should have. Sometimes a bit drags on far too long, lacking focus or a strong close, getting off track and struggling to right itself. Sometimes it doesn’t
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Radio, The Box Office and Algebra
- 06/14/2006
- Posted by: Mike O'Malley
- Category: radio programming
Which best describes your last visit to a movie theater: “Good bang for my buck” or “Disappointing?” “Worth every penny” or “overpriced and under-delivered?” These reactions, according to the just released study “The Modern Movie Experience” conducted jointly by Nielsen Analytics and the Movie Advisory Board, could be paraphrases of the evaluative criteria would-be movie-goers
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Sales Idea from the New York Yankees
- 06/05/2006
- Posted by: Mike O'Malley
- Category: radio programming
Squeezing more cash out of a sold-out inventory is the anticipated outcome of the YES Network’s decision to sell a single, 90-second spot in each of its televised Yankee baseball games. This 90 is priced at a premium for being the only unit in the break and for having some “booth chatter” – presumably something