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How Did Your Website Celebrate the 4th?
- 07/04/2012
- Posted by: Mike O'Malley
- Category: Uncategorized
No CommentsWe talk a lot about engaging our audience so I loved this idea from Starbucks. It made me wonder what other coffee vendors might be doing so I checked three of the larger chains. While there were plugs for summer products, I didn’t see anything as 4th of July specific (let alone engaging) as this.
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Does Asking, “Is That Country?” Matter?
- 06/30/2012
- Posted by: Mike O'Malley
- Category: country music
I got in a discussion this week about Carrie Underwoods Blown Away and was asked if I thought the song was country (my answer is at the bottom). Whats the definition of a country song? is an interesting question. Recently I watched the Garage Boys a pretty good cover band by anyones definition get
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Death Of “The Program Director”
- 05/31/2012
- Posted by: B Brenner Believes...
- Category: Uncategorized
It is time to stop mourning the death of the Program Director and celebrate the birth of the Brand Manager. The days when programming one radio station was a full-time job are gone. If you are still using the title Program Director, you might want to consider making the move to this more accurate title.
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A 6-Point Slogan Filter (Inspired by a Porta-Potty)
- 05/30/2012
- Posted by: Mike O'Malley
- Category: Uncategorized
What do you make of this as a slogan/positioning statement for a portable restroom? Posted inside the door, I wasn’t sure what my takeaway for “Experience the Difference” was supposed to be. I’m sure it made sense to the company but, as an end (no pun intended) user, I’m left uncertain. Perhaps an extended stay
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- 05/25/2012
- Posted by: B Brenner Believes...
- Category: Uncategorized
Get On Board the Twitter Train VS. The debate rages on, twitter vs. facebook, which is the most engaging and deserves your attention in order to keep you “connected” in the future. The reality is, you need both. They each have a different function. facebook will continue to be the place to share
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A Cure for “Talking Without Saying Anything”
- 05/25/2012
- Posted by: Mike O'Malley
- Category: DJs, radio programming
It’s all too common to hear shows or stretches of shows where the talent doesn’t say anything of consequence. Sure, they may tell me about a blood drive, where to go to sign up for a contest, or how to listen online (BTW, do I really need instructions for that?). But none of this is
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Thanks, Rusty
- 05/21/2012
- Posted by: Mike O'Malley
- Category: Uncategorized
I have no idea of how many people Rusty Walker influenced during his lifetime. Directly or indirectly it no doubt was well into the thousands – probably more likely the tens-of-thousands. I consider myself fortunate to be among them. Smart, passionate, funny (sometimes unintentionally), pioneering, and always generous in sharing what he knew, I had
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Country Artist Discovery Matrix: Who’s “New” Varies by Demo
- 05/21/2012
- Posted by: Mike O'Malley
- Category: Uncategorized
Scotty McCreery didn’t win Top New Artist at last night’s Billboard Music Awards (Wiz Khalifa did), but his nomination was appropriate enough (Scotty of course was the ACM Best New Artist winner this past April while The Band Perry was the CMA’s New Artist winner in November). One of the questions we ask in
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Transit Marketing: An Engaging Example from the Oakland A’s
- 05/10/2012
- Posted by: Mike O'Malley
- Category: Uncategorized
When someone’s marketing captures my attention, I often ask myself, ‘Why?” I snapped these Oakland A’s transit ads on the BART because I was instantly engaged. I loved the combination of humor and competiveness, as well as the way they made me feel about the team. While the A’s are 20+ years removed from their
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Spot Controversy? A Low Profile May Be Your Best Strategy
- 05/07/2012
- Posted by: Mike O'Malley
- Category: Uncategorized
If you’ve been on the receiving end of emails and phone calls threatening protests and boycotts of your station because of allegedly controversial spots, it’s easy to envision the worst and want to respond on air with a disclaimer or something similar. But assuming we’re talking about spots and not something grossly offensive your talent