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A Fun Country Music Quiz For Labor Day (Don’t ‘Work’ Too Hard on It)
- 09/07/2020
- Posted by: Mike O'Malley
- Category: Uncategorized
No CommentsAn extra day off from work is generally a good thing. Though about 2/3 through a three-day weekend, I get a little antsy to be back working on something. If you’re like that, then this quick “Fun Country Music Quiz for Labor Day” could just be the thing – especially since country music is often
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What if the Team from Shark Week Produced Your Radio Station?
- 08/06/2020
- Posted by: Mike O'Malley
- Category: Uncategorized
Shark Week hit my radar several years ago. It wasn’t because I enjoy being visually frightened – which is a draw for some of the audience. Nor was it because of a fascination with all things watery. It caught my attention because it is a ratings phenomenon driven by a passionate and loyal audience. Since
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Country Currents Look Strong in the 1st Half of 2020
- 07/18/2020
- Posted by: Mike O'Malley
- Category: Uncategorized
Need some good news? Country currents look strong in the 1st half of 2020! Each July we pause to take the temperature of our currents halfway through the year. This year, there’s some pretty good news – just when we could all use some. Country’s Passion Scores at the halfway point in the year are
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7 Ways Watching “Hamilton” will make You a Better On-Air Talent
- 07/06/2020
- Posted by: Mike O'Malley
- Category: Uncategorized
Hopefully, you were among those who watched “Hamilton” this weekend on Disney Plus. It was spectacularly entertaining with outstanding music, true-to-life emotions, multiple surprises, and stellar performances that left one wanting more. Just like what you want your radio station to be like. Fortunately, inspiration is there for the taking. Here are 7 ways watching
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How to Convert Trial Listening into Habitual Listening
- 06/01/2020
- Posted by: Mike O'Malley
- Category: Uncategorized
What new habits have you developed while spending a lot more time in your home? Cooking (hopefully, your pot looks better than the one above)? Learning something new? Finding new sources of entertainment? Listeners are developing new habits, too. And if one includes listening to your radio station, here’s how to convert trial listening into
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The Pandemic has Allowed Radio to Prove its Value – Now it’s Time for Exit 19 (COVID-19 that is)
- 05/03/2020
- Posted by: Mike O'Malley
- Category: advertising in a crisis, country radio programming, Radio Advertising and Sales, radio programming
The pandemic has allowed radio to prove its value to advertisers and listeners. As we emerge, we will have new opportunities. So now is the time to consider how emergence will happen in your market. In fact, it’s a pleasant task to consider how things will gradually return to normal – whatever the new definition
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Radio: Leading Listeners and Advertisers Through the Pandemic
- 05/03/2020
- Posted by: Mike O'Malley
- Category: advertising, advertising in a crisis, country radio programming, local radio, Radio Advertising and Sales
As you may have seen last month, A&O&B released a clients-only e-book exploring the sales and audience opportunities arising from the coronavirus pandemic. We titled it, “Radio: Leading Listeners and Advertisers Through the Pandemic.” In all, there are more than 100 ideas that smart radio stations can use to help advertisers and listeners – especially
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Local Radio Is Doing Heroic Things Every Day (No Cape Required)
- 04/08/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio programming, crisis management, local radio, radio programming
Local radio is doing heroic things every day. Let’s not forget that. Being sheltered in place and/or working from home, limits our opportunities to see the positive impact we’re having on our communities. Worse, reaching out to see what’s happening results in so much negative news that even the most optimistic of us has to
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Don’t let Clients Make a Mistake and Cancel their Advertising
- 03/29/2020
- Posted by: Mike O'Malley
- Category: advertising, advertising in a crisis, crisis management, radio programming
Cancellations are the last thing radio needs now. But it’s not a good idea for advertisers either. In fact, history bears out that cancelling advertising schedules in a crisis is a poor long-term strategy. Don’t let your clients make a mistake and cancel their advertising. I’ve made it a mission to find reasons and encouraging
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Radio’s Speed and Local Connectivity Make Us the Right Medium at the Right Time
- 03/28/2020
- Posted by: Mike O'Malley
- Category: advertising, country radio programming, crisis management
Two of our greatest assets – radio’s speed and local connectivity – are just what our communities need right now. In addition to being the “voice of reason” (read that blog here), we have a timely and immediate opportunity to help our listeners and – perhaps especially – our advertisers. Some stations are receiving cancellations