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  • Pandora Users And Radio’s Opportunities

    • 12/03/2012
    • Posted by: Mike O'Malley
    • Category: radio programming
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    Ask Pandora listeners what they like most about radio and they’ll tell you it’s ‘feeling connected.’ Their big dislikes? Radio is boring and fatiguing. Those are some of the findings Jeff Vidler, Sr. Vice President of Media and Entertainment Research, shares in a new Vision Critical report, “What Pandora Means for Radio.” The Canadian company

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  • Frequency Is Your Friend

    • 11/27/2012
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
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    You know the statistics.  The average person is exposed to anywhere from 247 to 5,000 messages per day.   A person needs to hear new information at least three times before it registers in his/her mind for immediate recollection.  It takes even longer to become truly familiar with, and develop an affinity for, anything new.  All

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  • Of Course I’m Going to Have A Great Show Monday: 20 Relatives Are Coming Over for Thanksgiving Dinner

    • 11/21/2012
    • Posted by: Mike O'Malley
    • Category: morning show, radio programming
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    It’s going to be one of the most asked questions Monday: “How was your Thanksgiving?” The majority of answers will be mundane – hardly show-worthy material. Yet there is a rich source of content that you can tap into simply by showing up for dinner. A Pew Research Center Report from 2 years ago estimated

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  • Effective Billboards Part 2: Positioning a Show with a Word and a Gesture

    • 11/13/2012
    • Posted by: Mike O'Malley
    • Category: marketing
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    The leaves have fallen and the billboards have risen. It must be the November TV sweeps. Clean, minimal word count, attention-getting/stand-out-ability, asking for action directly or indirectly, and having a post-impression ‘afterglow’ are traits of effective billboards. The bright yellow on this Fox 5 board pops, while the iconic gesture and the portmanteau (the “aaayyy” is implied) do

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  • Insane Courage

    • 11/12/2012
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
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    If you haven’t seen the movie “We Bought A Zoo” I would highly recommend it.  Yes it is predictable and sentimental, but it is also inspiring, motivating and it makes you feel good about humans.  It is a strong reminder that people can accomplish anything when they work together and have a positive mental attitude. 

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  • Nashville – Expect the Unexpected

    • 11/01/2012
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
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      CMA Awards week is winding down in Nashville and I am reminded once again how amazing it is to work in the country music business. The CMA is dedicated to bringing the poetry and emotion of Country Music to the world.  The awards show certainly accomplishes that goal.  You can always count on a

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  • Hurricane Sandy: Radio Homepages Range from “All Over It” to “Absent”

    • 10/29/2012
    • Posted by: Mike O'Malley
    • Category: radio programming
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    Waiting for a hurricane is like waiting for unwanted company. You have to get ready, even though you hope plans will change and your company won’t show up. No such luck in New Jersey today as Hurricane Sandy, arguably the state’s most unwanted guest, is at our doorstep. With Atlantic City projected to be close

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  • Can You Do A Show Like Taylor Swift?

    • 10/26/2012
    • Posted by: Mike O'Malley
    • Category: air talent, radio programming
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    On any number of levels it’s hard not to be incredibly impressed with Taylor Swift. But watching her at the Ed Sullivan Theater in New York do a ‘Live on Letterman’ segment Tuesday night, I was way beyond impressed. ‘Wowed’ wouldn’t be too much. I want to be careful not to use the word ‘performance’

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    • 10/23/2012
    • Posted by: B Brenner Believes...
    • Category: Uncategorized
    No Comments

    Community Feeds The Soul   Radio has the unique opportunity to be a community for our listeners.  It is human nature to seek out like-minded people with similar core values to surround yourself with; to find a place where you belong.   It is a simple concept on paper but much harder to execute in practice.

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  • Effective Emails Start with Strong Subject Lines

    • 09/25/2012
    • Posted by: Mike O'Malley
    • Category: marketing, radio programming
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    The likelihood of listeners opening up one of your emails is improved with a great subject line. Here’s a good one from 3-time ACM Station of the Year winner (and long time A&O partner), Cat Country 98.7 in Pensacola, FL. Subject: OPEN this email and you might win Zac Brown Tickets A subject line like

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