One of radio’s advantages is being a trusted and relied upon curator of content for your listeners.   For music stations, the music is the platform for that content distribution.  It is also the foundation that your relationship is built upon.  Listeners find your station because their experience with your music is positive and enriching in

Just ahead of Black Friday, Prosper Insights and Analytics released their November Consumer Snapshot which included projected holiday spending by demo.  Some $135-billion is forecast to be spent this year with Gen X and Boomers projected to account for two-thirds of these purchases.  While Millennials are often chased, they are projected to account for just 18%

When Entercom’s The End in Seattle cut its spot load this summer, it caused quite a bit of talk.  As you may recall in addition to lowering their hourly spot load to six minutes, breaks were limited to two minutes. Inside Radio reported Tuesday on how that’s been going, including a chart showing steady growth 18-34 and

Dan O’Day did a fantastic job highlighting “25 Traits Of a Good Program Director” , but I think there is one missing.   In fact, in the new world order, it may be the number one trait that will propel you to success.    You have to be a good salesperson!   You have to be able to

Radio can take a lesson from songwriters when it comes to storytelling and grabbing attention. Yes the music can make a song memorable, but a well written line in a song can have an even greater impact. When you open the mic, you have seven seconds to capture the listener’s attention or they are gone.