Jaye Albright
206 498 6261
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Can Philanthropy be a marketing strategy? Yes and No.
- 01/14/2023
- Posted by: Mike O'Malley
- Category: country radio, country radio programming, local radio, marketing, Uncategorized
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$50-million. That’s how much money Country Radio raised for St. Jude’s in calendar 2021. This past December alone, the giving exceeded $15-million. And that’s besides the tens of thousands of dollars, man-hours, and awareness-building efforts Country stations contribute throughout the year to (most likely) hundreds if not thousands of local worthy charities and causes, thus
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5 Radio Take-Aways from one of the Greatest Podcasts of All Time
- 10/28/2022
- Posted by: Mike O'Malley
- Category: podcasting, radio, radio programming, storytelling
Earlier this month, a true crime story that captivated millions and gave podcasting an enormous boost came full circle. Eight years to the month since the release of Serial’s first episode in their investigation of the Adnan Sayed murder case, the Baltimore state’s attorney’s office said new DNA evidence revealed that Sayed had been wrongfully
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Marketing “PhD” (Pays huge Dividends)
- 08/18/2022
- Posted by: Mike O'Malley
- Category: email marketing, marketing, radio, Uncategorized
With creative thinking and modest time investment, you can earn your Marketing PhD – marketing that Pays huge Dividends.
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Ready to “Wordle Your Station?”
- 06/03/2022
- Posted by: Mike O'Malley
- Category: radio programming, Wordle
Imagine increasing your audience from 90 to more than three million in 13 weeks. Crazy, but that’s exactly what happened with Wordle. Given that explosive growth and the phenomenon that Wordle has become, it’s worth a look into some of the key elements that are driving the game’s popularity and, by so doing, “Wordle your
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How to Create “Big Game”-Worthy Content
- 02/13/2022
- Posted by: Mike O'Malley
- Category: advertising, content, radio programming
Imagine how crazy this sounds. Your audience’s interest in your commercials is so strong that you release previews of them in advance. And, because the audience wants the commercials to be longer than their standard length, you release extended cuts. You’ve created “big game”-worthy content. The demand to consume these commercials has been such
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Staving Off the Grim Format Reaper
- 01/13/2022
- Posted by: Mike O'Malley
- Category: country radio, country radio programming, marketing, radio
It happens every year around this time. After some predetermined amount of stunting, we greet the new year with a list of stations changing their name, format, or direction. Listeners usually lament the demise. “I always used to listen to them.” “They were the soundtrack of my life.” “I learned to love music (or talk,
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The Gift of Doing What You Love
- 11/30/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio programming, management, mentoring, radio, radio programming, Talent
Thanksgiving morning, singers, musicians, Broadway cast members, dancers, hosts, and performers of all consequences got back to doing what they love: plying their craft for our enjoyment. While it was no doubt rewarding for them just to be performing, it was perhaps even more meaningful for their audience. Thanks to their work, we laughed, waxed
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A Mystery Writer’s 5 Secrets will Make you Better at Radio
- 11/01/2020
- Posted by: Mike O'Malley
- Category: air talent, country radio programming, DJs, management, Radio Advertising and Sales, radio programming, storytelling
As a member of the Florida Writers Association I’ve had the privilege of listening to professional authors generously share their techniques, insights and secrets. One of those is mystery writer Susan Slater (the Ben Pecos Mysteries and the Dan Mahoney Mysteries series). As she shared her essentials for successful writing, I couldn’t help but think
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Your Station’s Most Powerful Marketing Weapon Is You
- 10/22/2020
- Posted by: Mike O'Malley
- Category: country radio programming, marketing, radio, radio programming, Talent
Many of my favorite station meetings involved strategic planning for the future – especially marketing and promotion. There were TV spots to write and cut, outdoor creative to be completed, social and digital campaigns to be laid out, and contests and promotions to be readied for launch. That’s not the norm of late, especially when