Anticipation: Football, Commercials, and Radio

Imagine how crazy this sounds. Your audience has such a huge interest in the commercials your station is going to air that you are compelled to post of schedule of them in advance so that the audience will k now what spots will run and when.

But that’s not all.

Interest is so high for these commercials that you deem it strategic to also provide a one-sentence description of each spot’s plot, theme, and highlights. Maybe even who’s in it. And you also decide that you need to provide links so the audience can preview these commercials.

And all this becomes a red-hot talk-about with your station at the center.

Crazy indeed.

Yet of course that is exactly what happened prior to this year’s 49-ers-Chiefs game (see the New York Post‘s game commercial schedule here).

Talk about a promote-ahead!

So of course we’re not going to do this for the commercials we’re going to air tomorrow. But we sure could generate some significant pre-promotion and excitement for:

• What’s coming up on tomorrow’s morning show
• Music
• A contest
• A concert, charity event, or an appearance

Without expectations, apathy can kick in. The anecdote is something to look forward to something no matter how small that something is in the grand scheme of things.

If the Forty Niners-Chiefs audience’s anticipation for commercials is through the roof, imagine what our audience’s excitement could be for the entertaining and engaging programming we do throughout the week.

And that’s every week, not just once a year.

Perhaps that can include the times WE produce a commercial worthy of life-pausing attention.

In the mean time, we’ve got a lot that listeners could/should look forward to.

With great anticipation that we build of course.

Related:

#ChickenWars: Y’all Capitalizing?

Photo by Samuel Foster on Unsplash