What do you make of this as a slogan/positioning statement for a portable restroom?  Posted inside the door, I wasn’t sure what my takeaway for “Experience the Difference” was supposed to be. I’m sure it made sense to the company but, as an end (no pun intended) user, I’m left uncertain. Perhaps an extended stay … Continue reading A 6-Point Slogan Filter (Inspired by a Porta-Potty)